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Understanding Social Influence: Conformity, Compliance, Obedience

Explore the impact of social influence in Chapter 6, discussing the forms of conformity, compliance, and obedience. Delve into Chartrand's mimicry research and early studies on group norms. Discover the significance of Sherif's autokinetic effect study and Asch's conformity studies. Learn why people conform based on information, norms, and distinctions between private and public conformity.

katherinehutchinson
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Understanding Social Influence: Conformity, Compliance, Obedience

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  1. Chapter 6: Conformity & Obedience Part 1: Feb. 21, 2014

  2. Social Influence • 3 forms of social influence: • Conformity, compliance, & obedience • We automatically mimic others • Chartrand’s research on mimicry • How does it serve a social function? • Conformity: “tendency to change our perceptions & behavior in ways consistent with group norms” • Any pressure used?

  3. Early studies of conformity • Sherif’s lab study of autokinetic effect: • What is it? • How did participants conform? • Follow-up 1 year later…Results?

  4. Asch’s Conformity studies – • Groups of 6 (5 confederate & 1 participant) • Procedure? • How often does conformity occur? • Any reward for conforming? • Key difference betw Sherif’s and Asch’s studies?

  5. Why conform? • 1. Information • 2. Norms • 3. Distinction between private and public conformity -

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