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STB : Trends & Challenges for Operators by Arnault Olivier CEO Logiways Asia Ltd

Hanoi, 22nd of May 2011. ITU-AIBD-ABU REGIONAL WORKSHOP STRENGTHENING DIGITAL BROADCASTING EXPERIENCE. STB : Trends & Challenges for Operators by Arnault Olivier CEO Logiways Asia Ltd. LOGIWAYS. PRODUCT OVERVIEW. Rich product portfolio Reliable Middleware

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STB : Trends & Challenges for Operators by Arnault Olivier CEO Logiways Asia Ltd

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  1. Hanoi, 22nd of May 2011 ITU-AIBD-ABU REGIONAL WORKSHOP STRENGTHENING DIGITAL BROADCASTING EXPERIENCE STB : Trends & Challenges for Operatorsby Arnault Olivier CEO Logiways Asia Ltd

  2. LOGIWAYS

  3. PRODUCT OVERVIEW • Rich product portfolio Reliable Middleware Certified Conditional Access System Cardless and DVB-CI+ Unique Push over DVB product PayTV expertise Magello middleware LOGIWAYS PayTV solutions Professional services SafeAccess PureAccess VodAccess Push vod

  4. COMPANY - COMPETENCIES • Security • End-to-End Solutions • Consultancy • ● • Security • End-to-end solutions • Consultancy • ● • ● LOGIWAYS

  5. COMPANY - MISSION • Scalable solutions for TV operators • Highest level of content security • Increase ARPU of the end-user • ● ● • ● ● • ● ● • Increase ARPU of the end-users Scalable solutions forTV Operators Highest level of content security • ● • Security • End-to-end solutions • Consultancy • ● • ● LOGIWAYS

  6. COMPANY - VISION • Become a leader of thePush-VOD market • Reduce the digital divide • Provide the best end-user experience • Provide the best end-user experience • Become a leader of the Push-VOD market • Reduce thedigital divide • ● ● • ● ● • ● ● ● ● ● ● ● ● ● ● ● • Increase ARPU of the end-users Scalable solutions forTV Operators Highest level of content security • ● • Security • End-to-end solutions • Consultancy • ● • ● LOGIWAYS

  7. COMPANY – LOCATIONS EindhovenNL ParisFR65 Engineers AtlantaUSA MexicoMX ShenzenCN25 Engineers Peru SA LOGIWAYS

  8. Market Trends

  9. MarketOverview Market 700M MPEG Devices Shipped >50% H.264 Set-Top Box Shipments Shipments (Mu) Source: IMS 2010 ST cumulative MPEG2 & H.264 Shipments (Mu) Source: IMS Research LOGIWAYS

  10. Trends RichMultimedia NEW USER EXPERIENCE Digital Living Room CE 3.0 Green ENVIRONMENTAL RESPECT LOGIWAYS

  11. Connected TV & STB ~30% of TVs shipped in 2011 will be internet enabled Shipments (Mu) Source: iSuppli LOGIWAYS

  12. China Tripple Play Network Convergences Single Function Product STB based convergence Product Broadcast Telecom TV based convergence Product Internet • 2010 – 2012 • Governemnt allowed three network convergence trial • 12 cities in the first batch selected by SARFT to run the trial • 2013 – 2015 • Promote convergence countrywide LOGIWAYS

  13. Rich Mulimedia Experience No Revenue or Advestising Limited Revenue Significant Revenue Catch Up TV Watch Any Time Streaming VoD Online N-VoD Push VoD EPG Program + Search Engine (ROVI) Information Watch Anywhere Mutli Devices Home Networking Play Gaming Gambling Communicate VoIP Teleconferencing 240Hz Web Browser Application Store / Widget Lib Buy TV Shopping Purchase on Line More and more features for better user experiences Increasecost of STB but some business model must bedefined. LOGIWAYS

  14. 3D Everywhere LOGIWAYS

  15. GraphicFeatures User Interface Next Gen. GUI, Gaming & App Store Up to 1080p60 Gen. 3 Gen. 4 Casual Games 3D GUI Gen. 2 3D gaming Application Store Cover flow & 2.5D GUI LOGIWAYS

  16. Smart Home Service Hub Home Energy Management Health & Body Monitoring Surveillance • IP Network • Web application • Browser • Home Network • Multidevices LOGIWAYS *on Headed Gateway / One Box

  17. Reducing Power Comsuption • Consumer Electronics devices are between 10h to 15h per day in Stand-by mode • 10% of total EU-25 household electricity* • 70 terra-watt-hours/year in 2010* • 24 mega-tons** of CO2/year ST Low Power Mode brings down power consumption • Government Regulations Compliancy • Consumer Selection Criteria • Optimized Product Cost • Bill of material • Product reliability * Source : European Environment Agency ** Source : Ademe LOGIWAYS

  18. Operator: whatisyour best solution?

  19. Key Parameters • Security & Control • Features & Services • Technology & Scalability Budget Time to Market • Solution LOGIWAYS

  20. 5 Key Providers to select • CHIPSET • Audio / Video quality • Graphic capability • CPU Performances • Security • Power Consumption • Pricing • OPERATING SYSTEM • Property • Linux • Android • Meego • MIDDLEWARE • Features • Open • Connectivity / Hybrid • Flash Engine / HTML5 • CAS • Security & Features • MANUFACTURER • How to choose the right manufacturer LOGIWAYS

  21. Chipset Performances • ARM Cortex-A9 MPCore in the next generation consumer solutions • Next generation HD decoders will be based on ARM CPU • Full access to the Open Internet services and all the related SW stacks Gen. 4 x21 Gen. 3 Gen. 2 Gen. 1 LOGIWAYS

  22. Chipset: Power Consumption Environment Friendly devices • Advanced • Processes • CMOS55 • CMOS40 • CMOS32/28 System Architecture and Hardware Active and Passive Standby Memory Management Operating Mode / Use case Power Aware Driver and Power API Programmable power management features for fast boot time Gen. 4 Gen. 3 Gen. 2 Leading energy efficiency & Optimizing BOM cost WITHOUT Sacrificing functionality & responsiveness LOGIWAYS

  23. CHIPSET versus Features Gen. 4 Gen. 3 Increased Processing & Complexity VODACCESS Gen. 2 LOGIWAYS

  24. Middleware: how to keep control HbbTV: the solution • Free & Standards • HTML based • HTML5 for Video • Hybrid solution usingbroadcastcapability Why ? • Walled Garden : Control by broadcaster • Ecosystemincreasing • Simple to operate • Offer services for non-connected user Android: the tentation! • Free (DVB & CAS to integrate) • All applications & features available • Scalable Why not? • Open solution: Loose control on user consumption • Not supported by Majors • Still not fully adapted to TV LOGIWAYS

  25. SOLUTIONS FOR OPERATORS BASIC + Options Media-player Home Networking PVR Ready Mediaplayer EPG PUSH VOD + Options Media-player Home Networking PVR dual Tuner PVR & Time-shifting Push VoD Connectivity HbbTVor Abobe Flash VoD & Catch-Up TV HbbbTV / VoD / CatchUp TV Advanced EPG (Rovi) Video Conferencing

  26. Push VoD VoDAccess Deployed in France on DVB-S2, soon on DVB-T

  27. Real Time Entertainment In US, video and audio streams now make up at least half of the total In US, Netflix represents 29% of the downstream LOGIWAYS

  28. VoD versus Push VoD ONLINE VOD • CA / ADSL / FO eligible only • UnlimitedContent, selection by End User and promotion • Content availability depending on network bandwidth • Open Internet – loose control • Investment increasing by number of users • Regulation push for stopping unlimited IP Bandwidth access offer PUSH VOD • Available for All • Limited but Selected Content • Content always available • High Quality content : HD & 3D • Fully Controlled by Operator • Fix investment what ever the number of users • No risk on regulation LOGIWAYS

  29. WHY VoDAccess • Download content over the air in Hard Disk Drive • 200 hours of best selection • Constantly Updated • Always available • High quality • More than 2000 hours of program per year • Friendly Navigation for a fast selection

  30. BuildyourOffer

  31. Flexible Offers • Subscription VoD Mode • Catalogue • Series • Documentary • Kids • Music • Transaction VoD Mode • Blockbuster • Non-Prenium Content • News & Sport News • Cinema News, People News • Music • Short Programs

  32. Flexible Offers 3,5€ 48h • A full commercial flexibility • Subscription-VoD : 128 Options • Series, Classics, Short Prog,… • By hours of programs • By number of programs • Unlimited for one type of content • …. • Several packages could coexist • Transactional-VoD • Single Movie • Package (Star Wars, Harry Potters,...) • Promotion (3 for 2, Bonus,…)

  33. Navigation

  34. Main Features • Friendly for fast choice • Fast Buying act • Promotion tools • Barker Channel • Promotional Banner with scrolling options • Ads tools • Banner • Un-skippable video • PlayLists

  35. Main Features Asset Management for enhanced programing • Full movies details • Poster • Synopsis • Actors /Directors • Commercial details • Price & duration • Regulation • Parental control • …

  36. System Overview

  37. System Overview

  38. 4-CAS

  39. CAS • World Premiere: EAL4+/AVA_VAN5 certified • By a recognized & independent agency: ANSSI • EAL4+ (Evaluation Assurance Level) • Methodically Designed, Tested and Reviewed • Highest level for a CAS (smart-card and STB) • AVA_VAN5 (Vulnerability analysis) • Tested with highest level of attacks • PushVoD & SafeAccess approved by the Hollywood studios

  40. Health & Education An adaptedtechnology for Health or Education All People reachable Easyto deploy Access control for eachkind of users

  41. Thanks!

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