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PRAGMATISM IN PROCESSING THE LANGUAGE FOR SPECIFIC PURPOSES (LSP) Approaching Interferences

PRAGMATISM IN PROCESSING THE LANGUAGE FOR SPECIFIC PURPOSES (LSP) Approaching Interferences. Mr Leontina Kerničan Faculty of Pharmacy University Belgrade Serbia. Approaching LSP. Initiation Critical Pragmatic Approach Elucidation Contextualization. MULTIPLICITY IN CONTEXT.

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PRAGMATISM IN PROCESSING THE LANGUAGE FOR SPECIFIC PURPOSES (LSP) Approaching Interferences

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  1. PRAGMATISM IN PROCESSING THE LANGUAGE FOR SPECIFIC PURPOSES (LSP)Approaching Interferences Mr Leontina Kerničan Faculty of Pharmacy University Belgrade Serbia

  2. Approaching LSP • Initiation • Critical Pragmatic Approach • Elucidation • Contextualization

  3. MULTIPLICITY IN CONTEXT • Bulk, bulk manufacturing (an intermediate product that will be processed into a final product) • Therapeutic sales (a product ready for the pharmaceutical market) • Well-established drug (a drug previously authorized for marketing) • Grandfathered product (a product that has been granted marketing authorization because it was already being marketed at the time the marketing authorization was established)

  4. CONTEXTUALIZATION INTEGRATED CONTEXT • Verbalisation Elucidation Sociological aspect Scientific aspect Linguistic aspect Critical pragmatism in view of Initiation Denotation Figure 1. Critical pragmatism in building terminological collocations

  5. Critical Pragmatism and Contextualizing Law and ethics Social and Dispensing administrative pharmacy Responding to symptoms Pharmacoeconomy Clinical pharmacy Health promotion and disease prevention Pharmacoepidemiology Figure 2 – Structural approach in critical pragmatism[1] PHARMACEUTICAL CARE

  6. Pharmaceutical Interdisciplinary Approachin MonitoringProfessional Outcomes • pharmaceutical terminology directly counterparts industry which gradually develops with both newterminology and new industrial concepts

  7. VERBALISATION • asubstagewhich binds a cognitive model with all its connectives leading to an integral verbal composition

  8. VERBALISATION IN STRUCTURING CONTEXT • Depending on the collocates’ structure various directions of verbalisation may occur • Accordingly, the term will be attaiched the core idiomatic idea as an idiosyncretic element of linguistic or sociological aspect • It will finally create a specific phycolingvistic determination encompassing all phrase aspects

  9. LIMITED “BROAD” INTERPRETATION • Narrow “professional” interpretation will be alwaysinterpreted narrowly resulting an assuming of limited “broad” interpretation • FDA (Food and Drug Administration) and WHO (World Health Organisation) must pay attention on the implications of possible narrow interpretation and define it in a glossary document

  10. Language is so contextual that even the most carefully written text may be subjected to interpretation

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