Product Introduction & Positioning Product Overview Series Differences New Technologies Specifications Competition

2. Product Introduction & Positioning • Product Overview • Series Differences • New Technologies • Specifications • Competition • Agenda • Agenda

3. Brand New Models (entry level) • Does not replace any current color products • Targeted for small offices and SOHO, B2C model, Latin America • e-STUDIO2050c/2550c & e-STUDIO2051c/2551c e-STUDIO2051c/2551c • Brand New Models (basic model) • Does not directly replace any current color products • Targeted for small to mid size offices • Scalable • Black and white to color conversion model e-STUDIO2050c/2550c

4. Targeted for small to mid size workgroups, companies, SOHO (Opt HDD) • Color 20, 25ppm models • Latest Generation e-BRIDGE platform • Easy to manage, easy to connect • Optional Open Platform • Color 9 inch control panel • 600 x 1200 dpi PS printing • Easy replaceable units (ERU) • Service and End User • e-STUDIO2050c/2550c

5. Simple and Compact • Targeted to have smallest A3 footprint in the industry • Small size, lightweight, low noise • Optional RADF, Fax, Secure HDD, Finishing, Open Platform, LCF, PFP • e-STUDIO2050c/2550c

6. Targeted for small to mid size workgroups, companies, SOHO (No optional HDD) • Color 20, 25ppm models • Latest Generation e-BRIDGE platform • Easy to manage, easy to connect • Color 7 inch control panel • 600 x 600 dpi PCL only (no PS) • Easy replaceable units (ERU) • Service and End User • e-STUDIO2051c/2551c

7. Simple and Compact • Targeted to have smallest A3 footprint in the industry • Small size, lightweight, low noise • Optional RADF, Fax, ADU, PFP • e-STUDIO2051c/2551c

8. US A3 Color Market Forecast 2009-2014 • InfoTrend predicts double-digit growth in the 11ppm to 20ppm A3 color • Some analog to digital conversion but primarily the switch from B2C • Latin America, Europe and Asia are not shown. Large Market for 11ppm eS281c replacements in these countries

9. The primary positioning and marketing of the new color products will be centered around several key TABS objectives: • Increase Toshiba color market share • Increase Toshiba total color output page volume and ratio per machine • Environmentally friendly green printing • Easily integrated, customizable and solutions ready • Easy administration and system management • Provide a feature set that makes the product a perfect fit for a managed print services • Increase color competitiveness at lower color speeds (20/25PPM) • Market Positioning

10. Market Positioning

11. e-STUDIO2040c/2540c ( High – Current Laser Models) • High functionality model for the US/WE/AU • Customer Requirements • Middle to high document volume • Full functionality with robust media capability • High image quality with EFI controller • e-STUDIO2050c/2550c Series (Basic) • Basic functionality model with full system scalability • B&W (e-STUDIO206L/226) & e-STUDIO281c replacement • Customer Requirements • Low document volume • Low introduction cost • Standard functionality with upgrade path • Market Positioning

12. e-STUDIO2051c/2551c Series (entry) • New entry level color model • B&W replacement model (e-STUDIO195/225) • Customer Requirements • Low document volume • Low introduction cost • Moderate paper input needs but no finishing • Market Positioning

13. Market Positioning Three Distinctly Different Color Series of 20/25ppm Products. 6 Models Each Series positioned for Different Markets!

14. Take into consideration the following points when replacing existing e-BRIDGE models. • B&W 206L/256 to e-STUDIO2551c/2051c • No finishing options • Smaller paper capacity • No PostScript3 and XPS • Some scanning functions are not available • No Hard Disk • No Open Architecture • No Connectors (Google docs, SharePoint, Exchange) • Market Positioning – Replacement Restrictions

15. B&W 206L/256 to e-STUDIO2550c/2050c • HDD option is required for full functionality • e-STUDIO2540c/2040c to e-STUDIO2550c/2050c • Limited Media support • No specialty paper support • HDD option is required for full functionality • No EFI Controller • Market Positioning – Replacement Restrictions

16. Engine Platform • Configuration • Design • Security • Environment • Product Overview • Product Overview

17. Color Engine Series Platforms Base engines common configurations are shown below. e-STUDIO2551c e-STUDIO2550c e-STUDIO4540c Model Name Main Unit(Image Processing Unit, LED Print Head, CCD line Scanner, etc.) 600dpi 8-bit Laser Base Engine eBX Controller eBX Controller (Available e-BRIDGE Open Platform Expansion) Controller 8.5-inch Wide Color LCD Screen 9-inch Wide Color LCD Screen 7-inch Wide Color LCD Screen Touch Panel Lamp Fuser Soft Belt Fuser Fusing System 250 sheets (Std.) 550 sheets (Std.) 1st Drawer 550 sheets (Opt.) 550 sheets (Std.) 2nd Drawer

18. 600 Sheet Inner Finisher Hole Punch RADF • e-STUDIO2550c Series Configuration 1000 Sheet Saddle Stitch Finisher Hole Punch Std. ADU Job Separator Std.250 Sheet Cassette 550 Sheet Paper Feed Unit 550 Sheet Paper Feed Pedestal 2000 Sheet LCF Stand 550 Sheet Paper Drawer

19. RADF • e-STUDIO2551c Series Configuration Optional ADU Job Separator Std.250 Sheet Cassette 550 Sheet Paper Feed Unit 550 Sheet Paper Feed Pedestal Stand 550 Sheet Paper Drawer

20. Universal Design RADF with Blue LED notification lamp Reversing Display Convenient Work Tray Friendly User Interface 7-/9-inch Large Color LCD Panel Large Inner Paper Exit Tray Tiltable Operation Panel Accessible Arm for a Wheelchair User Smooth Rounded Surfaces (No shape edges) Easy Drawer Operation with Latch Handle

21. Color Universal Design (CUD) • What is “Color Universal Design?” Color Universal Design (CUD) is a user-oriented design system, which has been developed in consideration of people with various types of color vision, to allow information to be accurately conveyed to as accurately as possible. • How Do Colorblind People See Colors? C-type P-type D-type C-type P-type D-type

22. Color Universal Design (CUD) • Acquisition of CUD Certification Toshiba has obtained Color Universal Design (CUD) certification from the Color Universal Design Organization. • CUD Application Parts LED Lamp (Main Power, Print Data, Alarm) Lever Handles Dial& Seal Icons Caution Label LED Notification Lamp of RADF TopAccess Printer Driver

23. Control Panel • Largest 9-inch color LCD panel among 20-25 ppmclass color MFP! Toshiba e-STUDIO2550C series Canon imageRUNNER ADVANCE C2030 series 9- inch(Tiltable) 5.7-inch Ricoh Aficio MP C2551 series Xerox WorkCentre 7125 seriesFuji Xerox DocuCentre-IV C2265 series 7-inch 8.5-inch Sharp MX-3111U series Kyocera TASKalfa255c series 4.3-inch 7- inch

24. Automatic Paper Size Detection • Automatic detection of the paper size for each drawer prevents the jam resulting from a mistaken paper size setup USER FUNCTION DRAWER

25. The cause for the suspension of the print job and a recovery method is displayed. PRINT RECOVERYINFORMATION Skipped print job Print Job Status Confirmation Screen Job Skip (e-STUDIO2550c with HDD) *Will also skip over color job if out of toner

26. Envelope Support *Through the bypass only, not the trays

27. Standard Tandem Printing

28. Security Features (e-STUDIO2550c with HDD)

29. Security (SED) HDD(TOSHIBA Unique Technology) [ “Wipe Technology”] Encryption keys are deleted to invalidate data if the system is connected to a system other than the paired system. Security Features (e-STUDIO2550c with HDD)

30. High Security Mode (e-STUDIO2550c with HDD) • High Security Mode(Correspondence to IEEE2600.1) • [Security Mode Level Setting] • Service Code Selectable • Protects customers’ important information against unauthorized access to the equipment and leakage • Following security functions employed based on IEEE Standard 2600.1TM-2009 • User Authentication, Role Management, Data Encryption, Data Overwrite, Integrity Check, Log, Passwords, User, Password Policy, Date & Time, Auto Clear, Session Timer, Enable/disable of SSL/LTS • Requires SED Hard Disk Drive and GP-1070 Data Overwrite Option

31. Environment • Environmental Standards/Labels

32. Copier • Printer • Scanner • Fax • e-FILING • Security • User Management • Maintenance • Differences Between Series • Product Differences

33. Restricted Features • Copier Features • Printer Features

34. Restricted Features • Scanner Features • Fax Features

35. Restricted Features • i-Fax Features • e-Filing Features • Security Features

36. Restricted Features • User Management Features • Maintenance Features

37. Overview • Compact Design • Noise Reduction • Controller • Fuser Unit • LED Print Head • Maintainability • New Technologies • Product Differences

38. Overview : Space Saving: Energy Saving: Cost Saving: High Image Quality: Environmental improvement: Service improvement: Security Strength : Multifunctional extension [Front Side] LED Exposure Lamp IC-chip for Toner Cartridge New Toner Main Frame Fuser Unit Transfer Belt Unit 2nd Transfer Roller Transfer Belt Cleaning Unit Developer Unit Drum Cleaner Unit

39. : Space Saving: Energy Saving: Cost Saving: High Image Quality: Environmental improvement: Service improvement: Security Strength : Multifunctional extension [Rear Side] Ozone Exhaust Fan (Noise Reduction) SYS Board Cooling Fan (Noise Reduction) Fuser Motor (Noise Reduction) Drum/TBU Motor (Noise Reduction) Mono/color Switching Motor (Noise Reduction) Sealing Clutch Parts (Noise Reduction) Feed/Developer Motor (Noise Reduction) Ozone Suctioning Fan (Noise Reduction) • Overview

40. : Space Saving: Energy Saving: Cost Saving: High Image Quality: Environmental improvement: Service improvement: Security Strength : Multifunctional extension • Overview eBX ControllerL4.0 8GB-SSD LED Print Head New ASIC“ISYS”

41. Compact Design • E-STUDIO2550c/2551c Series vs. e-STUDIO2540c Series

42. Noise Reduction • Four major causes of noise • Drive Motors • Reduced from 8 to 4 • Fan Motor • Reduced from 7 to 3 • Aligning Noise • Sealing of aligning parts • Minimized paper feed speed • Clutch Noise • Sealed clutch parts • Increased stiffness of clutch shock

43. New e-BRIDGE Controller • New e-BRIDGE Controller • New ASIC contain both Image Processing and System Functions • Integrated 6 chips into 1 • image processing, system processing and scan processing • Introduction of unified architecture of bus and memories • No external memory • High-speed processing using PCI Express 2.0 for I/F with systems • Scalable from low to high performance system • Space saving and cost reduction

44. 【Recovery time】 75 sec. 80% reduction 15 sec. 2540c 2550c/2551 【W / U time】 【TEC value at 2050C】 99 sec. 65% reduction 3.4 KWh 56% reduction 35 sec. 1.5 KWh 2550c/2551c 2540c 2440c 2550c/2551 • Environmentally Conscious Fuser Unit [HeatRoller] [Press-Roller] Heat Source(Halogen Lamp) Miniaturization of fuser unit Thin-walled small-diameter heat roller (φ= 30 mm, t= 0.67 mm) New low temperature melting toner (Lower than 20 degree than Mash) Elastic layer 　(Foaming silicone rubber) Elastic layer(Solid silicone rubber) • Results

45. Y R G M B C • Toner Technology 2540cToner New Low-melting-point Toner Technology - Crystalline Polyester, Low-melting-point Wax - Optimization of molecular weight distribution Color reproduction was improved. - 10% expansion for 2550c/2551c - Vermilion reproduction improvement ＊Results of Fusibility Verification 2550cToner BP Fuser Unit Top Competitor Improved Toner Fusing Temp. Storage stability (55 ℃ ) OK 117 ℃ Achieved Ref: Top competitor 127 ℃ Storage stability (55 ℃ ) NG

46. LED Print Head E-STUDIO2550c with LSU E-STUDIO2550cwith LED print head 135mm 195mm • Advantage of LED print head • - Smaller and less expensive • - Low energy consumption • - Quiet • Easy to exchange LED Laser

47. LED Print Head • Advantages in Comparison with Laser Exposure Method • Compact Machine Design • Realization of small footprint and large inner space • Stable Print Quality • Possibility of uneven density due to imbalanced exposure from multiple light source • High Reliability and Low Noise • No drive parts, no cooling fan • Easy Maintenance • No adjustment process after unit assembly LED Print Head(for 1200 dpi color) Drum Lens LED Led Print Head

48. LED Print Head • LED exposure lamp with low power consumption • The power consumption of an LED exposure lamp is 1/4 or lessas compared with a xenon lamp. Original Glass Original LED Exposure Lump Reflector Mirror-1

49. Maintainability Improvements • Easy Replaceable Units (ERU) Level 3.5 • Replacement of the process units is easier • Replacement of the process units is possible without a screw driver • No attachment-and-detachment of a harness connectors • It does not require detailed explanations in the service manual Note: The table below refers only to initial setup and scheduled preventive maintenance. For unscheduled maintenance and service calls, a Toshiba certified e-STUDIO2550c Series technician is required.

50. Maintainability Improvements • [ Improvement Measure ] • Multiple use of Lever and Operation Handle (No Screws) • Adoption of Drawer Connector (No Harness Connectors) Developer UnitDrum Cleaning Unit Transfer Belt Cleaning Unit Fuser Unit 2nd Transfer Roller Handle Lever Handle Lever Lever Handle Lever Developer Unit Fuser Unit Drawer Connector Drawer Connector