Product Positioning

1. Product Positioning “Rezora is the perfect email solution for sophisticated real estate brokerages. It's a winning combination that's making a quantifiable difference on the bottom line at our firm.” Brad Nelson, VP Marketing, SIR Affiliate brokerage

2. What’s so special about email marketing? • nurturing relationships • brand recognition across digital media channels • last-minute communications • instant feedback • active “push” to all digital media channels (eg your Website) • targeted messaging

3. And, the experts chime in…. Direct mail represents largest share of marketing budgets, although email may slightly surpass direct mail in the next 12 months. “For companies who sell to B2C customers, e-mail is and will remain the number one channel.” from Direct Marketing Association Study, 2012 90 percent of home buyers searched online during their home buying process. Real Estate-related searches on Google.com grew 253 percent over the past 4 years. Buyers use online tools during different phases of the home search process. Video (YouTube) satisfy buyers’ research needs. Google and National Association of Realtors Collaborative Study, 2012

4. Drawing a few conclusions…. • Email marketing is a significant channel to support brand recognition and nurturing potential clients. • Popular digital marketing channels such as videos, blogs, social media can all be promoted actively by email, not to mention the all-important website. • So, in other words, not engaging in email marketing is not cool…if you want to remain competitive.

5. What’s the Situation With E-mail Marketing in Real Estate? Marketing and technology learning curve high among real estate agents resulting in greater demand on marketing resources (typically limited). With marketing department doing most of the work, agents not tied directly to results of digital marketing, limiting results or rendering the work ineffective. This also leads to lost opportunities for agents to nurture potential clients on a consistent basis in the competitive digital world. For agents working on their own, branding and messaging can be diluted or misrepresented, which translates to lost opportunities for clear brand awareness by brokerage.

6. The “Implied Needs” of Email Marketing by Industry Streamlining email design and “send” processes to decrease marketing department work loads. Increase brokerage brand awareness through a platform that allows for one email send across multiple end-user accounts. Protect branding design and messaging and enable agents to “create” emails that engage users with relevant content. Encourage agents to engage in more email marketing by providing design, relevant content and a less cumbersome end-user experience.

7. Positioning by Department • Marketing/Technology • Brand | Streamline Process | Analytics | Agent Adoption | Expanded Reach • Multi-tier Platform | Company Analytics | Drag n Drop | MLS Integration “The best part aboutRezora is being able to streamline yourcompany's email marketing through a singleservice. We can now provide qualityinformation and branded pieces to our agentson a consistent basis, and all they have to dois choose whether or not the piece sends outon their behalf. It's that simple!” VictoriaSampaio, Marketing Director SIR Affiliate

8. Multi-tier organization for streamlined email-send, reporting capabilities • Multi-level management • Brand admin • Company admin • Group admin • Company-wide reporting • Template • Agent • Groups/Campaigns • Scheduled sends • Un-editable templates only

9. Expanded Digital Marketing Reach “When you get your agents on a schedule of emailing regularly, it can pay off in huge ways for web traffic. Enormous spikes. Trust me. More traffic = more leads = more sales.” Brad Nelson, VP Marketing SIR Affiliate

10. Extraordinary Elegance Made Simple

11. Leveraging Smart Design Theirs • We work on the code, so you can focus on the design. • We take care of email-deliverability so you don’t have to. • Design and branding are enhanced. No generic templates, ever. • Although content, when applicable, is dynamic, design is locked down for each template (exc text editor box). • Content is relevant and dynamic, not canned. Ours “Rezora is to marketing what Apple is to computers.” Carrie Host, real estate broker associate

12. Inbox Preview See how your emails look in various OS/email clients “I love the application. Great, great. Well-thought out, well-engineered.” George James Ghiz, Los Angeles real estate associate manager

13. In-depth Reporting provided at both company and end-user level • Stat Center, company • Overall email performance • Peer comparison • Top-performing end-users • How emails are viewed • #Contact potential • Listings viewed • Multi-tier reporting • Campaign-level • Group/Agent • Per marketing piece • Overall agent statistics

14. Positioning by Department • Agent • Design | Ease-of-use | Social Media | Listings-related Analytics | Contacts • Multi-tier Platform | Company Analytics | Data Drag n Drop | MLS Integration • “Our agents are not very tech savvy so the ease of use was very important. One of our agents that is one of the least tech savvy used the program immediately after her first training session. This was the best testimonial for a software that ANY agent can use.” Bettina Medina, Director of Technology Colorado brokerage

15. Leveraging Smart Design Ours Theirs

16. Leveraging Smart Technology “Within 6 months of using Rezora most of our agents started using is extensively. The adoption rate was higher than we had ever seen with any other software. ” Bettina Medina, Director of Technology Slifer Smith Frampton

17. SmartUser-Interface makes choosing designs and including content easy • Edit • Headlines & Message area • Drag n drop • MLS/IDX listings • RSS news feeds • Online news/stories • Integrate • Market report data

18. Agent Dashboard Reporting • Email statistics • Open rate, views, clicks • Listings viewed • Peer comparison • How emails are viewed

19. Contact-Specific Reporting

20. Positioning by Department • Broker / President • Brand | Expanded Reach | Agent Adoption | Bottom Line “CB Direct Connect powered by Rezora has allowed us to shift a large portion of our budget away from traditional marketing to more mainstream and effective means of communicated or consistent messaging from a company standpoint and individual agent standpoint. Our agents love using the system and all that it has to offer them.” Chris Mygatt, CEO Coldwell Banker Residential Brokerage, Denver

21. Positioning by Size • Under 50 • Ease-of-use | Social Media | Content | Design • Data Drag n Drop | MLS Integration | Streamline Process | Design | Deliverability

22. Positioning by Size • Mid-sized Sweet Spot • Streamline Process | Ease-of-use | Social Media | Content | Design | Deliverability | Brand | Analytics • MLS Integration | Design | Multi-tier Platform | Delivery

23. Positioning by Size • Large, Multi-office • Brand | Streamline Process | Analytics | Ease-of-use | Content • Data Drag n Drop | MLS Integration | Multi-tier Platform | Design | Deliverability

24. Positioning by Culture • Luxury Brand (SIR), Company Marketing/Technology Support • Sweet spot • Smooth sales process • Low-level Marketing Support, High Tech Learning Curve • Not our sweet spot • Difficult sale from Company standpoint

25. Sweet Spot • Mid-sized, luxury brokerages that include any level of marketing or technology savvy agents and who understand the importance of expanding their digital marketing footprint while protecting branding and messaging across the organization.

26. Competitive Landscape

27. Features • Design focus and Content-full: • Locked-down design and flexible content • MLS/IDX-integrated & Market Report data • Social Media Links • Online Content (RSS news, local stories, blogs) • Delivery and Deliverability: • Company schedules on agent’s behalf, or • Agent-customized for personalization • Each template hand-coded by Rezora for optimal deliverability across email clients • Reporting Metrics: • Real-time reporting per marketing piece and per contact, groups and campaigns • Per listing within email templates that include listings

28. Benefits • Stand out from the crowd with your own unique design. • Expand your digital marketing reach. • Create customized pieces in minutes. • Enjoy relevant content to personalize your marketing. • More in-depth reporting to enable engaged follow-up. • Consistently higher open-rates than industry standard. • Unlimited emails, contacts and document storage. “I am so happy that your company exists – I have searched for a solution like this for years.” Meagan Greisel, Director of Marketing Colorado real estate brokerage

29. But really, you ask, how important is email in the overall picture of real estate marketing? A January 2011 Inman News Survey of 1,345 Top Agents (earning over $100,000) found that 98% use email marketing, and that it’s “their most effective way to convert leads into sales”.

30. Questions?