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Scandic - a value driven brand

Scandic - a value driven brand. Geir Lundkvist Vice President /Adm. Direktør Scandic Norway. Today we are the largest hotel chain in the Nordic market. From 1 hotel with 25 rooms in 1963 to almost 130 hotels in 9 countries offering more than 23.000 rooms. To create a unique brand.

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Scandic - a value driven brand

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  1. Scandic - a value driven brand Geir Lundkvist Vice President/Adm. Direktør Scandic Norway

  2. Today we are the largest hotel chain in the Nordic market From 1 hotel with 25 rooms in 1963 to almost 130 hotels in 9 countries offering more than 23.000 rooms

  3. To create a unique brand Degree of Difficulty A sustainable brand Shared values Values Customer relationships Methods Concepts Marketing/sales Price Product Time

  4. Scandic’s Operating Compass to Profitability - A system that benefits all: us, the environment, the society and our owners

  5. We believe in – the environment If we do our part, the environment that we have been privileged growing up in will still be there tomorrow Det startet i 1994........

  6. A hotel -a micro society in focus

  7. Ecological Sustainability Scandic’s Environmental Policy No company can avoid taking responsibility for the environment and focusing on environmental issues. Scandic shall, therefore lead the way and work continuously to promote both a reduction in our environmental impact and a better environment. Scandic shall contribute to a sustainable society. 1994

  8. Corporate dedication... Frank Fiskers President & CEO Scandic

  9. ...and training of all team members

  10. An easy understandable frame work... • shared by both top exec’s and all team members!

  11. Waste Management • 400 000 000 less, individually packed items used • From 1,5 to 0,5 kg unsorted waste/guest night • Upstream and downstream approach

  12. Scandic Sweden Organic BREAKFAST Ecologic coffee Earl grey tea Sour milk Apple sauce Cinnamon Orange marmelade Hard bread Oates Müsli Organic cheese Total 9 million cups 125 m3 4 tonnes 20 trucks 4 tonnes 6 tonnes 32 tonnes 20 tonnes 1 000 000 kg’s yearly Norway

  13. The “EcoRoom” • Life cycle perspective • Higher guest satisfaction • Longer life • 16 000 built since 1996 • Design award in 1999 & 2007 • Resource effective • Easy to clean

  14. Giant Shrimps

  15. 50% of the world’s mangrove forests destroyed. • They provide coastal protection from storms and reduces shoreline erosion (Tsunami). • Shrimp Consumption raised by 500% during last 4 years in Sweden • Hundreds of thousands of people forced to migrate from areas where they have lived for generations. • In Bangladesh alone, more than 150 people have been killed!

  16. Scandic cuts its carbon footprint

  17. Our influence and responsibility Total energy Heating Cooling Lighting Cooking Travelling Company cars Business travel Supply Chain Clear demands on transportation and reporting of improvement Our Guests Facilitate use of sustainable local transportation Waste from construction and daily operations Minimise the use of fossil plastic Team members Training and education for all

  18. CO2 - What we do Save &Change! • 100% renewable electricity SE NO • Renewable materials promoted • Pro-active car policy SE • Swan labelled suppliers • Oil for heating being phased-out • -17 % energy since -96 • 16,000 eco-rooms built • All hotels report live in SIR • 11,000 TMs trained • World’s first eco-labelled chain

  19. Down by 30.53% Down by 2.7% Carbon dioxide emissions at Scandic Nordic

  20. The world’s first eco-labelled hotel chain in 2004 with all 66 Swedish Scandics • Today 92 hotels in four countries are Swan labelled • A growing B2B tool for procurement people

  21. Awards

  22. Impressive and Tangible results • 400 millions of single packed items not used • 25 million kg of resources recycled • 24 million organic BREAKFAST served in Sweden • 16 000 eco rooms built • 11 000 team members trained • over 90 eco-labelled hotels

  23. ”You can do good • and be good at the same time” • That’s what Sustainable Business is all about • Welcome to visit… • www.scandic-betterworld.com w

  24. Scandics forpliktelser for fossil CO² ... Siden tidlig på 1990-tallet har Scandic jobbet systematisk for å redusere utslippene av fossil karbondioksid fra driften. I dag ligger vi 30 % under 1996-nivået vårt Vi har besluttet å redusere med 50 % innen 2011 Målet vårt er å overhodet ikke bidra til klimaendringer i 2025 «Enda et skritt i vår ferd mot en bærekraftig fremtid ...» Merknad: Alle tall og forpliktelser baserer seg på hotellporteføljen per 07.2007

  25. Scandics forpliktelser for fossil CO² ... -50 % innen 2011 -100 % innen 2025 Merknad: Alle tall og forpliktelser baserer seg på hotellporteføljen per 07.2007

  26. – et tydelig, resolutt og oppnåelig mål ... «Det er mulig å redusere med 100 % allerede innen 2025, selv om dette innebærer å påvirke andre aktører, som for eksempel lokale fjernvarmeleverandører» «Hvis man fører an her og tar ansvar, oppnår man troverdighet, og alle involverte vinner på det: energiindustrien, vi, gjestene våre og planeten» Merknad: Alle tall og forpliktelser baserer seg på hotellporteføljen per 07.2007

  27. A good company in a good society Takk for oppmerksomheten !

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