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STRENGTHS

TRENDS IN SWEDISH HERITAGE MANAGEMENT – AN ANALYSIS OF STRENGTHS, WEAKNESSES, OPTIONS AND THREATS (SWOT) BJÖRN MAGNUSSON STAAF LUND UNIVERSITY. STRENGTHS. Strong heritage interest among citizens. STRENGTHS. Strong heritage interest among citizens An accessible heritage. STRENGTHS.

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STRENGTHS

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  1. TRENDS IN SWEDISH HERITAGE MANAGEMENT – AN ANALYSIS OF STRENGTHS, WEAKNESSES, OPTIONS AND THREATS (SWOT) BJÖRN MAGNUSSON STAAF LUND UNIVERSITY

  2. STRENGTHS • Strong heritage interest among citizens

  3. STRENGTHS • Strong heritage interest among citizens • An accessible heritage

  4. STRENGTHS • Strong heritage interest among citizens • An accessible heritage • Plenty of museums and local heritage societies

  5. STRENGTHS • Strong heritage interest among citizens • An accessible heritage • Plenty of museums and local heritage societies • Comparatively strong heritage laws

  6. STRENGTHS • Strong heritage interest among citizens • An accessible heritage • Plenty of museums and local heritage societies • Comparatively strong heritage laws • Well developed heritage administration

  7. WEAKNESSES • High maintenance costs/challenge to keep up continuity

  8. WEAKNESSES • High maintenance costs/challenge to keep up continuity • Strong reliance on public financing

  9. WEAKNESSES • High maintenance costs/challenge to keep up continuity • Strong reliance on public financing • Public financing is not likely to increase

  10. WEAKNESSES • High maintenance costs/challenge to keep up continuity • Strong reliance on public financing • Public financing is not likely to increase • A limited entrepreneurial experience in heritage sector

  11. WEAKNESSES • High maintenance costs/challenge to keep up continuity • Strong reliance on public financing • Public financing is not likely to increase • A limited entrepreneurial experience in heritage sector • Comparatively low interest from private sponsors (tax rules)

  12. OPTIONS • A developing entrepreneurial spirit among museums/heritage societies

  13. OPTIONS • A developing entrepreneurial spirit among museums/heritage societies • Increasing cultural tourism – local and interregional

  14. OPTIONS • A developing entrepreneurial spirit among museums/heritage societies • Increasing cultural tourism – local and interregional • Digital information and promotion – a search for hands on experiences

  15. OPTIONS • A developing entrepreneurial spirit among museums/heritage societies • Increasing cultural tourism – local and interregional • Digital information and promotion – a search for hands on experiences • Widening perspectives on heritage and history

  16. OPTIONS • A developing entrepreneurial spirit among museums/heritage societies • Increasing cultural tourism – local and interregional • Digital information and promotion – a search for hands on experiences • Widening perspectives on heritage and history • Heritage sites as arena for social integration

  17. THREATS • Running out of idealists

  18. THREATS • Running out of idealists • Periods of economic recession hamper sponsoring

  19. THREATS • Running out of idealists • Periods of economic recession hamper sponsoring • Reduced public financing

  20. THREATS • Running out of idealists • Periods of economic recession hamper sponsoring • Reduced public financing • Political disinterest of heritage questions

  21. THREATS • Running out of idealists • Periods of economic recession hamper sponsoring • Reduced public financing • Political disinterest of heritage questions • Rise of political extremist and racist organisations

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