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University of Texas at Tyler Women’s Basketball Team!

University of Texas at Tyler Women’s Basketball Team!. Group 5. Ryan Hazlewood Elissa Meisenheimer Ashley Stewart Toby Wilkerson Alicia Yancey. Overview. Goals, Objectives, Tactics Media Used Timeline Publics and Stakeholders Measuring Success Analysis of campaign’s success. GOALS.

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University of Texas at Tyler Women’s Basketball Team!

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  1. University of Texas at TylerWomen’s Basketball Team!

  2. Group 5 Ryan Hazlewood Elissa Meisenheimer Ashley Stewart Toby Wilkerson Alicia Yancey

  3. Overview • Goals, Objectives, Tactics • Media Used • Timeline • Publics and Stakeholders • Measuring Success • Analysis of campaign’s success

  4. GOALS • To increase awareness of the UT Women’s Basketball team • To increase attendance at home games • To better the image of the new coach

  5. OBJECTIVES • To increase awareness through our posters, emails, class announcements and word of mouth • To increase attendance at 2nd home game by 100%

  6. TACTICS • Posters everywhere on campus and dorms • Work with RA’s to get the word out • In-class announcements • Mass email to faculty and staff • Word of mouth in our spheres of influence

  7. MEDIA USED • School bulletin boards • High flow areas approved for posters • Email • Verbal communication

  8. TIMELINE • Make contact with coach • Create and approve posters • Plan and organize emails and announcements • Promote game through tactics • Measure and Analyze success of event

  9. Internal Coaches and staff UT Administration Athletic department Other athletes Regular Fans Players family and friends External Student body Faculty & staff Tyler Community PUBLICS & STAKEHOLDERS

  10. MEASURING SUCCESS • Comparing attendance from the 1st home game to the 2nd home game. • We used a manual counter at the door • 1st Game: 35 people (< 1% of students) • 2nd Game: 208 People (> 3% of students)

  11. ANALYSIS OF CAMPAIGN’S SUCCESS • The campaign was a success! • Problems: executing the mass email and the class announcements, holiday disruption • Benefits: Posters caught students’ eyes! We met our objectives, plus some! • Overall: Attendance for 2nd game increased 6 times compared to the 1st

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