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Voter Contact

Voter Contact. The Leadership Institute. Voter Contact. What is Voter Contact??. The Leadership Institute. Voter Contact. The Leadership Institute. Voter Contact. Classic Definition of Voter Contacts.

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Voter Contact

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  1. Voter Contact The Leadership Institute Voter Contact

  2. What is Voter Contact?? The Leadership Institute Voter Contact

  3. The Leadership Institute Voter Contact

  4. Classic Definition of Voter Contacts “The whole state must be so well organized that every Whig can be brought to the polls. So divide the county into small districts and appoint in each a committee. Make a perfect list of the voters and ascertain with certainty for whom they will vote. Keep a constant watch on the doubtful voters and have them talked to by those in whom they have the most confidence. On Election Day see that every Whig is brought to the polls.” The Leadership Institute Voter Contact

  5. Voter Contact - Big Picture 1. Voter File Development2. Political Targeting3. Voter Contact – Core Programs4. Voter Contact – Methods5. Voter Contact Tools The Leadership Institute Voter Contact

  6. Voter Contact – Voter File Development Enhanced Data Base Voter File with Voter History NCOA Phone Match Email Match The Leadership Institute Voter Contact

  7. Political Targeting THE VICTORY LAB Who Votes?Who Do They Vote for? The Leadership Institute Voter Contact

  8. Voter Contact - Political Targeting The Leadership Institute Voter Contact

  9. Voter Contact - Political Targeting • Scarce Resources • Voter Contact has to be targeted • Slice & Dice your voter file so you know voter segments • Design voter contact around segments. Political Targeting Hal Malchow The Leadership Institute Voter Contact

  10. Core programs Voter Contact - Core Programs Registration Identification Persuasion Turnout ORGANIZATION BUILDING (to build capacity for core programs) The Leadership Institute Voter Contact

  11. Voter Contact – Core Programs Where to get started. • Complete understanding of the electorate from your political targeting. • Infrastructure: office, equipment, personnel. • List of segmented voters for targeted operations. • Your budget/resources should guide voter contact program development. The Leadership Institute Voter Contact

  12. Voter Contact Program Design Vote goal = 26,000 5,000 Opposition = 22,500 Base = 22,500 Let the Numbers Drive VC Program Design • How many votes do I need to win? • How can I Segment voters (Yes/No/Undecided)? • Can I Cluster Undecided Segments? • What resources do I have? (time, money, people) 3,500 The Leadership Institute Voter Contact

  13. Voter Contact Timeline Consider state specific dynamics. Each state has unique election laws. Pre-Vote Election Day Early Vote Voter identification Votes cast at the polls Absentee ballots Early & satellite voting The Leadership Institute Voter Contact

  14. Voter Contact Calculators Example: 5,000 persuasion calls in 10 days. • 5,000 contacts X 2.5 (factor to call through 4x) = 12,500 dials • 12,500 contacts / 25 dials per hour = 500 hours • 500 hours / 10 days = 50 calling hours per day • 50 hours / 3-hour shifts = 17 phone lines/volunteers per day • Result = 2,000 to 2,500 completed contacts The Leadership Institute Voter Contact

  15. Voter Contact Methods Voter contact methods. • Door-to-Door • Literature drops • Phone calls • Direct mail • Robo-calls • Radio / TV ads • Online Advertising • Social media • Campaign Events The Leadership Institute Voter Contact

  16. Effectiveness of Voter Contact Tactics Get Out The Vote – by Donald Green and Alan Gerber (p. 139) The Leadership Institute Voter Contact

  17. Voter Contact Tools Online Campaign Platforms Nationbuilder, Voter Gravity, SalesForce (customized) Benefits of Campaign Platforms 1. Mobile Technology 2. Tactical Integration 3. Real-time Reporting The Leadership Institute Voter Contact

  18. Questions? dt@groundgamehq.com GroundGameHQ.com/leadership-institute The Leadership Institute Voter Contact

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