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ISOPA Communications

11/013. ISOPA Communications. Presentation for PU Europe Brussels, 12 January 2011 Jens Fey. 2010 objectives and activities. 2010 – Year of evolution rather than revolution. Mission statement. 3. Web activities. Online activities. Launch of website in 8 languages

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ISOPA Communications

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  1. 11/013 ISOPA Communications Presentation for PU Europe Brussels, 12 January 2011 Jens Fey

  2. 2010 objectives and activities 2010 – Year of evolution rather than revolution

  3. Mission statement 3

  4. Web activities

  5. Online activities • Launch of website in 8 languages • Content: New case studies, twittering in all languages and increase in Twitter followers • Promotion: Increase in incoming links and member’s efforts to promote the website

  6. Website statistics PU website visits have almost doubled up to 20.000 (860) (1300) (750) + (470) (1060) (235) + (-) (175) + (200) (140) - (450) (110) (-) + (60) + (165)

  7. Events

  8. Conference on Financing Climate Action • “Financing Europe's Energy Needs and Climate Action in the 21st Century” in Brussels, 24 March • ISOPA speech during conference • ISOPA stand • Participation to high-level dinner

  9. Brussels Economic Forum – 25-26 May • ISOPA speaker in the panel on global warming as business opportunity for Europe • “The Contribution of Polyurethanes as Insulation Material” with focus on society and economy benefits • Overall more than 200 participants – excellent profiling opportunity Dec 1

  10. FREE Event – 24 June • Importance of energy sourcing and energy efficiency in rural areas • Polyurethanes stand • >400 participants including Commission Director-Generals, MEPs, national representatives and NGOs

  11. CESB 2010 – Prague, 30 June – 2 July • Central Europe for Sustainable Buildings (CESB) • Guests included Rut Bízková, Czech Environment minister • Highlight key role of insulation for sustainable buildings • Profiling polyurethanes as key material in Central European markets

  12. ISOPA dinner debates – 24 March • Dinner debate during EU Sustainable Energy Week in March • Guest speaker Jason Anderson, WWF’s Head of Climate and Energy Policy • 14 participants from our target audience • European Commission officials (energy efficiency and climate change) • NGOs, architects and construction representatives, domestic equipment manufacturers, and downstream associations

  13. ISOPA dinner debate -6 July • Dinner debate on sustainable construction policy • Guest speaker Frank Faraday, European Construction Industry Federation (FIEC) • 9 participants from our target audience • European Commission officials (Construction Waste, energy efficiency in buildings) • Committee of the regions and national government representatives, construction representatives and retail representatives

  14. What’s next in 2011?

  15. 3 Drivers for 2011 activities 2011 – Continue commitment but create new opportunities

  16. First Driver: The Passive House • Construction project still to be confirmed • Central location near Brussels with easy access for target group visits • Communication strategy to be in place once go ahead is confirmed

  17. The Passive House: communication Two phases of communication • First phase – Construction • Outlining where and how polyurethanes are used and why they are best • Outlining cost vs. savings expected • Second phase – Living in a passive house • Outlining sustainability of house • Outlining actual savings • Outlining life in a passive house • Focusing on comfort and versatility

  18. Second Driver: Retailer & brand owner outreach • Continue one-on-one meetings and relationship building • Based on updated de-selection strategy/coordination PU Sustainability Cluster • Collect information, understand concerns • New material – Handout for the retailers and brand owners for polyurethanes • Hybrid document (Brochure/factsheet) including issues such as migration and emission • Plain english summary of 2011 study on TDI • New online activity: a blog, talking about end user products made out of PU

  19. Energy efficiency study • Need for a study* that shows cost efficiency of insulation installation • „Way forward“ solutions for policymakers in an increasingly green legislative framework • Study would be driver for media coverage, outreach on energy efficiency and possibly dinner debate or event *Cooperation of ISOPA‘s Sustainability cluster and PU Europe

  20. Events for 2011 • Event participation • Continuation of dinner debates • Target of participation at EU Sustainable Energy Week or Green Week + two other EU events • PUTECH Eurasia and PU India  Bring example of campaign to international level • New Stand • Similar house backdrop but with more permanent feature of comfort applications such as a sofa • Visual guide to the cold food chain incorporated into stand • Sponsoring of targeted events • Monitor events, initiatives that ISOPA could support • Support relevant events to profile ISOPA

  21. Other website activities for 2011 • Blog • Video section • “How to … Polyurethanes” • Grow attention by focusing on most common Google/Youtube search • Raise PU profile among users • Use construction of PU house for films • Interactive feature to illustrate PU’s role in the cold food chain

  22. Thankyou

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