Introduction to “IWB” (Interactive Whiteboard ) August , 2012

1. Introduction to “IWB” (Interactive Whiteboard) August, 2012

2. The Facts on Digital Learning Current educational trends indicate a shift toward instructional technology: • Development of skills for 21st century learners • A move toward more technology-rich learning environments • A focus on “interactive” • Buzzword: “engaged learning” • Over 2/3 of educators say at least 60% of classroom instruction will involve interactive and e-learning methods by 2015.   • Nearly 1/3 believe it will be as much as 80% or higher.1 Futuresource Consulting, 2010

3. IWBs Are Reaching Mass-Adoption Learning Environments and Experiences “deliver developmentally appropriate learning opportunities that apply technology-enhanced instructional strategies to support the diverse needs of learners.”-National Educational Technology Standards for Teachers (NETS•T) Futuresource Consulting, 2010

4. Increasing Demand for IWB • More than any other technology, teachers value, use, and want Interactive whiteboards. Interactive whiteboards are considered the most valuable digital resource, especially among elementary teachers: • To teach more effectively • To motivate students and stimulate creativity • To stimulate student discussions • 68% of teachers report that they value interactive whiteboards • 40% of teachers report they use interactive whiteboards • 17% report they want interactive whiteboards but do not have access to them *Nationwide online survey conducted with 1,204 teachers. Source: PBS and Grunwald Associates, 2010

5. Teachers Talk About IWB “ I LOVE this product! It saved my weekend – I didn’t have to write lesson plans, find resources, surf the web for hours trying to find good activities. Teaching in an inclusion classroom the differentiated instructions were spot on. The kids were so excited when I started the Weather Unit on the whiteboard, they cheered! THANK YOU, Carson Dellosa (my family thanks you, too!) for a super time-saver that really works for me and my students.” [Amy W]

6. Teachers Talk About IWB I really enjoy my Smart Board, but it can sometimes feel time-intensive to find lessons that are appropriate. If you can align your resources with the state standard guidelines, it would make people like me (and possibly schools and school districts) more willing to purchase units and use them to their full potential. • Each Carson-Dellosa Interactive Whiteboard unit will, at a minimum, feature: • Three, standards-based lessons per unit • Teacher support materials (lesson plans, extension ideas, etc.) • Printable pages • Student activities • Whole group instruction, small group, and individual instruction • Pre- and Post-Assessment Pages • Multiple Language Direction Support • Compatibility with all whiteboard brands (Smart board, Promethean, etc.) Thanks for being on the cutting edge of technology and to reach out to classroom teachers in getting their input!!!

7. Key IWB Insights + Impact • Cost Is the #1 Concern for Teachers • It is critical to clearly communicate the significant added value of Carson-Dellosa IWB content as teachers frequently find content online for free: • “As much as teachers might need and want the software, the funding allotted for education is minimal.” • “They'd need to be cheap, otherwise, teachers will just hunt down free resources.” • “Please do not make them too expensive or teachers will not buy them.” • K—Grade 1 IWB units will align to core curriculum and basic skills: handwriting, phonics, punctuation, place value, with additional lessons beyond basics. • Grade 3–5 teachers value units that teach more abstract and complex skills such as problem solving strategies, context clues, and writing skills. Our selection will offer both basics and abstract concepts. • Teachers value IWB as they help make “boring” topics like factoring, exponents and, fractions more engaging and interactive. We will reinforce the promise of interactivity and engagement. • Teachers use IWB units for whole group, small group, individual, independent, and student-directed lessons. We will emphasize this as a benefit. • Core Curriculum Comes First in Early Grades • IWB Can Overcome the Snooze-Factor • Flexibility is Key

8. Interactive Whiteboard Communications Study • Impact: • Our IWB units are reasonably and competitively priced at $9.99 and include tremendous added-value such as: • Teacher Notes • Differentiated Instruction • Extension Activities • Reproducible Practice Pages • Audio Support • We are offering the most comprehensive range of units, providing teachers with everything they need from the basics to more complex lessons. • All of our units are aligned to core curriculum. • All units adapt to whole class, small group, and individual instruction. • Our IWB units work on any brand of whiteboard or display technology.

9. Interactive Whiteboard Units

10. Features and Benefits of Carson-Dellosa’s IWB Units • Three Lessons per Unit with: • Teacher Notes • Differentiated Instruction • Extension Activities • Reproducible Practice Pages • Audio Support • Product Highlights • Standards-based content • Whole class, small group, and individual instruction • Works on any brand of whiteboard or display technology • Teacher-controlled activity settings • ELL Support–directional audio in Spanish & French • Engaging lessons • Colorful, fun reinforcement activities

15. Video Demo

16. Product Roll-Out Plan

17. IWB Launch Plans

18. Marketing plans are in place to generate awareness Press Coverage and Blogger Outreach National newswire press release Key publication editor outreach Top teacher bloggers Social media Email Campaigns Carson-Dellosa Teacher Catalogs Sales Video for retail and digital use Digital Advertising

19. Marketing plans are in place to generate awareness (con’t.) Retail Support Retailer branded brochure offering a free unit ($9.99 value) Corrugate display to house the retail brochure Website banner ads for use on retailer website Email copy and images for retailer email campaigns Product video for retail or web use Website landing pages with retailer logo “Learning Magazine” advertisements reaching 150,000 Teachers per issue

20. Retail Brochure Front Back Retailer message and URL

21. Corrugate for Retail Brochure Representative only

22. Catalogs to 1MM+ Teachers

23. Marketing SupportEmail

24. Marketing SupportcustomizableBanner ads & buttons

25. Retail Program Overview • How does the Carson-Dellosa Digital Library™ work? • Teachers download the patent-pending technology using a link on the retailers website or from a webpage provided on the brochure distributed at retail. • Teachers can download sample versions of any Carson-Dellosa Digital Library™ Interactive Whiteboard Unit in order to “test drive” it. • If they like the sample, the teacher can link directly from their library to your website to buy the full version. • You take the transaction directly from the teacher and you are invoiced only for the valid redemption codes supplied to you by Carson-Dellosa.

26. Retail Program Overview • How can I sell products? • As a Preferred Vendor, you must provide a location for an online Digital Library store that the teacher can use to purchase content directly from within the application. • While there is some flexibility as to how you create this store presence, once established, it must enable the teacher to easily purchase additional Digital Library products by presenting all products available and only Carson-Dellosa Digital Library™ products.

27. Retail Program Overview • How does a customer obtain the Carson-Dellosa Digital Library™? • Each Preferred Vendor is provided a unique download link to the Carson-Dellosa Digital Library™ containing their custom branded storefront. • As a Preferred Vendor, you are permitted and encouraged to distribute the download link on your site and in your marketing efforts in order to gain the widest distribution possible. • Remember, the more you encourage the download and installation of this free application, the more “store front locations” you will have. • At a minimum, Preferred Vendors are required to present this link to their teachers whenever they download or sample an interactive whiteboard unit from your website.

28. Retail Program Overview • How are interactive whiteboard units priced and sold? • Interactive whiteboard units are sold on an individual item basis directly to the end user. • While prices may vary based on the amount of content required to thoroughly teach a specific topic, the majority of units retail for $9.99.

29. Retail Program Overview • What sort of technical integration is required? • Once you’ve completed a transaction that includes a Digital Library product, your website or point-of-sale system will perform a web service call to the Carson-Dellosa Digital Library™ server. • The server will return a redemption code, which you can provide to your teacher via email or a confirmation page. No shopping cart integration is required. • Through your point-of-sale system, the server will activate the code listed on the card being purchased. • More specific technical documentation will be provided upon execution of the Digital Library Distribution Agreement.

30. Retail Program Overview • How does Carson-Dellosa protect content to ensure repeat sales? • The Carson-Dellosa Digital Library™ employs patent-pending technology, which includes the ability to disable use of content outside the application. • The technology allows users to install and utilize the content they purchase on up to five different devices before requiring them to disable and remove content from a device. • Redemption codes for purchased content are one-time-use only so they cannot be shared with friends or posted for others to use on the Internet.

31. Retail Program Overview • How can I sign-up to become a Preferred Distributor of the Learning Spot? • To get started, simply answer the “qualifying questions” to understand if you can source the product through Carson Dellosa or through a distributor. • If you can source through Carson Dellosa, sign a copy of the Digital Library Distribution Agreement and send it to your Carson-Dellosa Account Representative. • If you can not source through Carson Dellosa, you will be able to source through one of our digital distributors.

32. Shop Now Button Image Requirements As a Preferred Vendor, you have an opportunity to reinforce your branding by customizing the look and feel of the “Shop Now” button within your version of the Carson-Dellosa Digital Library. Choose from one of the two options outlined below or use the default button provided by Carson-Dellosa. It’s your choice. Once submitted to and approved by Carson-Dellosa, your artwork will be used within the application’s UI in order to direct customers to the Digital Library section of your web site where they can purchase additional interactive whiteboard units. Option 1 Provide as a static image. Image Size: 235 pixels wide x 83 pixels high Resolution: 72 dpi Color Mode: RGB File Format: PNG Option 2 Provide as a button created in Adobe® Flash Stage: 235 pixels wide x 83 pixels high File Format: SWF Timeline: One Frame with Button Containing Different Up and Over States Embedded Images: 72 dpi, RGB color mode ActionScript: None

33. IWB "Qualifying Questions" • As part of the sales package we have supplied a checklist of “Qualifying Questions” to determine participation levels for IWB. • These questions can be used to determine (with the retailer's assistance) if an account can work directly with us or if they will need to go through a distributor. • Does the retailer have an existing ecommerce web site? • Does the retailer have the ability to programmatically update their web site? (Need access to a programmer, not a “web designer.” ) • Does the retailer have full control over the shopping cart technology (not handled third party)? • Does the retailer have the ability to call and consume web services? • Does the retailer have the ability to provide an unique identifier associated with an order placed through their web site? • Does the retailer have the ability to process credit card transactions in real time?

34. Digital Distributors • Current Carson Dellosa Digital Distributor Partners: • Educators Resource • Ali Hartselle Reid • (800) 868-2368 x387 • ali.hartselle@edresource.com • Teknoquest • Kevin J. Davies • Toll Free: 1-866-330-8818 • resellers@tecknoquest.com • http://www.tecknoquest.com/contact/

35. Your Carson Dellosa contact Carson Dellosa Sales Rep NAME EMAIL PHONE