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psychlotron.uk

psychlotron.org.uk. psychlotron.org.uk. A. B. C. psychlotron.org.uk. A. B. C. psychlotron.org.uk. A. B. C. Conformity (Majority Influence). “A change in behaviour due to real or imagined pressure from other people”. psychlotron.org.uk. Asch (1951).

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psychlotron.uk

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  1. psychlotron.org.uk

  2. psychlotron.org.uk A B C

  3. psychlotron.org.uk A B C

  4. psychlotron.org.uk A B C

  5. Conformity (Majority Influence) “A change in behaviour due to real or imagined pressure from other people” psychlotron.org.uk

  6. Asch (1951) • A research study of conformity to group pressure • Will someone go along with an answer that is obviously wrong? • What is more important – being right or fitting in? psychlotron.org.uk

  7. Asch (1951) • When all the confederates gave the right answer, the PPs made almost no errors • When the confeds gave the wrong answer, the PP went along with it 37% of the time • Of the PPs: • 75% conformed at least once • 5% conformed every time • 25% never conformed psychlotron.org.uk

  8. Why would someone go along with an answer they knew to be wrong? psychlotron.org.uk

  9. Asch (1951) • PPs reported conforming for different reasons including: • Genuinely doubted own judgement • Didn’t want to ‘upset the experiment’ • Fear of rejection by confeds psychlotron.org.uk

  10. Factors that Affect Conformity • Size of majority? • Not particularly important above 3 people • Unanimity of majority? • More important – dissent reduces conformity • Difficulty/ambiguity of situation? • More ambiguity gives higher conformity • Relative status of majority? • Higher status leads to greater conformity psychlotron.org.uk

  11. Other Studies of Conformity • Situations where there is no clear cut right answer • Jenness (1932) – estimating the number of beans in a jar • Sherif (1935) – estimating how far a light appeared to move psychlotron.org.uk

  12. Conformity Processes • Informational Influence • Motivated by desire to be correct • Normative Influence • Motivated by need to fit in with group • Leading to: • Compliance • Internalisation psychlotron.org.uk

  13. Informational influence Motivated by a desire to be correct Need for certainty Subjective uncertainty Need for information Private beliefs are likely to change along with public behaviour Refer to social group Conformity Processes psychlotron.org.uk Internalisation

  14. Normative influence Motivated by a desire to be accepted Power of social group to reward or punish Need for acceptance or approval Public behaviour is likely to diverge from private beliefs Conflict between self & group opinion/behaviour Conformity Processes psychlotron.org.uk Compliance

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