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Ch. 12: Evaluation of Print Media

Ch. 12: Evaluation of Print Media. Classification of Magazines - Standard Rate and Data Service (SRDS) divides the publications into three broad categories based on the audience to which they directed. Advantages and Disadvantages of Magazines as Advertising Media.

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Ch. 12: Evaluation of Print Media

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  1. Ch. 12: Evaluation of Print Media • Classification of Magazines - Standard Rate and Data Service (SRDS) divides the publications into three broad categories based on the audience to which they directed.

  2. Advantages and Disadvantages of Magazines as Advertising Media Magazines (along with news papers) have been in existence as advertising media for more than two centuries.

  3. Magazine Circulation and Readership • Circulation • Readership and total audience • Primary sources of information on magazine audience are:

  4. Purchasing Magazine Advertising Space • What factors do you think will influence the price of the magazine advertising space?

  5. Newspapers: Classifications Newspapers are the second major form of print media and represent the largest of all advertising media in terms of total advertising volume.

  6. Types of Newspaper Advertising • Display advertising • Classified advertising • Special ads and inserts

  7. Purchasing Newspaper Space • Information (e.g., size and characteristics) on newspaper audience are available from commercial research services (e.g., SRDS) and studies conducted by the papers themselves.

  8. Ch. 13 Support Media Support media are referred to by several titles, among them alternative media, nonmeasured media, and nontraditional media.

  9. Out-of-Home Media Outdoor billboards and signs, transit ads, station posters, and skywriting are just a few of the alternatives that can be used. - Transit Advertising: inside cards, terminal posters, and outside posters.

  10. Promotional Products Marketing & Yellow Pages Advertising Promotional products marketing Yellow Pages Advertising - A Special Advertising

  11. Other Media • Where have you seen ads recently? Product placements in Movies

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