1 / 8

Marketing Trends

Marketing Trends. Green Marketing. Definition: The marketing of products that are presumably safe to the environment. Ex. Toyota Prius. Personalized Marketing . Definition: Marketing that creates an unique product offering for each customer.

keegan-moody
Download Presentation

Marketing Trends

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Trends

  2. Green Marketing • Definition: The marketing of products that are presumably safe to the environment. • Ex. Toyota Prius

  3. Personalized Marketing • Definition: Marketing that creates an unique product offering for each customer. • When you visit websites, what you are looking at registers online and then the next time you are on Facebook you could have a banner ad for the product you were looking at before.

  4. Social Media • Definition: Forms of electronic communication in which users create online communities to share information, ideas, personal messages, and other content. • Ex. FaceBook, Twitter.

  5. Mobile Marketing • Definition: A set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. • Ex. Zinga

  6. Geo-targeting • Definition: The practice of customizing an advertisement for a product or service to a specific market based on the geographic location of potential buyers. • Ex. Home Depot in Florida running an ad for hurricane season.

  7. Co-marketing • Definition: A partnership between two or more companies where both companies jointly market each other’s products. • Ex. Apple and Nike jointly developing a new service for joggers: NIKE+

  8. Gray Marketing • Definition: Market comprising of consumers over the age of 60. • Ex. Mobile scooters

More Related