Get your book listed on search engines and book industry databases

1. Get your book listed on search engines and book industry databases Renée Register Rebecca Albani

2. What is metadata? • Metadata is … a set of data that describes and gives information about other data …  • Metadata is used to describe the context, content and structure of materials. • Metadata is … a file of information, which captures the basic characteristics of a data or information resource. It represents the who, what, when, where, why and how of the resource. ... • Metadata means data about data. • Metadata describes other data. It provides information about a certain item's content. • Metadata is … information about a piece of content. • Blah blah metadata yadda yadda metadata …

3. So, what is it and why do I care? • Metadata is essential to 21st century commerce for all product types. • For effective selling, provide information (metadata) to fully support: • Product description • User discovery, selection, and purchase • Business and commerce needs • Here’s the must-have data to support these needs. • Metadata for content description (Title, Author Summary, Subjects, etc.) • Metadata for item description (Format, Number of items, Run time, etc.) • Metadata for commerce (Price, On-Sale Date, Territorial Rights, etc.) • Identifier(s) (ISBN, EAN, etc.) • And, if you want your product to stand out in the marketplace, include: • Evaluative metadata (Reviews, Awards, etc.) • Author information (Author biographies, Author Awards, etc.) • Any other information that adds value or supports search

4. The role of metadata in online discovery • It’s everywhere! Identifier Name Video Reviews Brand Price Color, Size, & Width Product images

5. The role of metadata in online discovery • It’s everywhere! Brand Size Type Specifications Product image Price Price Identifiers Feature Reviews

6. The role of metadata in online discovery • It’s everywhere! Product image Name Brand Amount/Size Color Identifiers Price Description, Features

7. The role of metadata in online discovery • It’s everywhere! Description, Features

8. The role of metadata in online discovery • Books Price Title, subtitle, author Format, Imprint, Run time, # of items, Pub date, ISBN (identifier) Cover image Price Title, subtitle, author Format (binding), Imprint, # of pages, Pub date, ISBN (identifier)

9. The role of metadata in online discovery • Books Author bio Other books by the author Summary

10. The role of metadata in online discovery • Books

11. The role of metadata in online discovery • Books

12. The role of metadata in online discovery • Books

13. Comparing Some Basic Product Metadata • Shoes and Books SHOES Product Image Company Name SKU Price Color, Size, Material, Width, Heel height, etc. Styles, Occasion, etc. BOOKS Product image Publisher Title ISBN Price Product form Subject/Genre

14. Core Metadata Elements For Books • To fully support customer and business needs include: • Metadata for content description (Title, Author Summary, Subjects, etc.) • Metadata for item description (Format, Number of items, run time, etc.) • Metadata for commerce (Price, On-Sale Date, Territorial Rights, etc.) • Identifier(s) (ISBN, EAN, etc.) • To stand out in the marketplace include: • Evaluative metadata (Reviews, Awards, etc.) • Author information (Author biographies, Author Awards, etc.) • Any other information that adds value or supports search

15. The Core Metadata Elements • Product Metadata Best Practices (bisg.org) • Updated 2011 version, Approval Pending • Item Description • Product Form (Format, Binding, Packaging, Digital Information) • Extent (Page count/Running Time/File Size) • DRM/Usage Constraints • Weight and Dimensions • Number of Pieces • Commerce • Price(s) • Publisher Proprietary Discount Code • Publisher Status Code • Product Availability Code • Territorial Rights • Bar Code Indicator • Strict On-Sale Date • Return Code • Case Pack/Carton Quantity • Distributor/Vendor of Record • Related Products • Standard Product Identifier • ISBN 13/GTIN 13/EAN 13 • Content Description • Title/Name of Product • Contributor(s) • Publisher/Imprint/Brand Name • Publication Date • BISAC Subject(s) • Language(s) of Product Content • Series/Set Information • Edition Information • Intended Audience for Product • (ONIX Audience code/Age/Reading level) • Illustration and Multimedia Details • Textual Description of content and Other Text Content • (May include Table of Contents, Excerpts, etc.) • Digital image of product

16. How ConsumersUse Metadata

17. How Consumers Use Metadata

18. How Consumers Use Metadata

19. How Consumers Use Metadata

20. How Consumers Use Metadata

21. How Consumers Use Metadata

22. How Consumers Use Metadata

23. Renée Register datacurate.com reneeregister@datacurate.com Coming Soon!The Metadata Handbook: A Book Publishers Guide to Creating and Distributing metadata for print and ebooksby Renee Register and Thad McIlroyPublication Date: July 2012themetadatahandbook.com

24. Get your book listed on search engines and book industry databases • What is your goal? • Who can help you? • Good and Bad Metadata • Marketing Online Rebecca Albani