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State of the Bison Business A Report from the National Bison Association

State of the Bison Business A Report from the National Bison Association. Bison Advantage Workshop November 2011. Today’s U.S. bison business. 4,450 U.S. farms with 198,000 bison Average herd of 44 animals Processing handled in small plants Major distributors now carry bison

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State of the Bison Business A Report from the National Bison Association

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  1. State of the Bison BusinessA Report from the National Bison Association Bison Advantage Workshop November 2011

  2. Today’s U.S. bison business • 4,450 U.S. farms with 198,000 bison • Average herd of 44 animals • Processing handled in small plants • Major distributors now carry bison • Major marketers focus on selected markets • Market evenly divided between foodservice and retail

  3. Of bison and beef Bison Beef Per-capita consumption of beef is 67 lbs. 125,000 animals processed under USDA inspection daily USDA-administered checkoff program generates $82 million for promotion and research yearly • Per-capita consumption of bison is 0.1 lb. • 52,900 animals processed under USDA inspection for all of 2010 • Voluntary checkoff generates roughly $50,000 yearly

  4. Prices strong at 2011 annual NBA sale Prices Per Animal Price Per Lb.

  5. Steady/strong growth Beef Slaughter Price (Cwt.) • Young Bull prices up 213% over 2006 • Young heifer prices up 229% over 2006 • Tight supply limiting market growth Beef Slaughter Price (Cwt.) Bison Heifer Slaughter Price (Cwt.)

  6. USDA monthly bison report

  7. YTD Processing male/female • 2009 YTD • 56% male 44% female • 2010 YTD • 58% male 42% female • 2011 YTD • 63% male 37% female

  8. Supply limiting market growth • Retail/foodservice sales estimated at $235.5 million in 2010 • Increase of 4.6% over 2009 • But…6.5% fewer bison processed in 2010 • Adjusted growth of 11.9% Source USDA NASS Source: NBA Annual Market Overview

  9. How serious is the shortage? • 78% of marketers are shorting customers more than 10% • 40% of marketers are shorting customers more than 20% • Half of marketers feel they could sell at least 25% more product at today’s prices, if it were available.

  10. We’re asking customers to be patient while we grow the herds

  11. Addl. marketing opportunities • Value-Added Products • Leather • Pet Food/treats • Bison Wool • Skulls • manure • Agri-Tourism • Hunts

  12. A future of opportunity • Affordable Start-Up • Profitable, growing markets • Producing a product, not a commodity • Connecting with consumers • NBA Resources • Willing mentors

  13. Bison Producers’ Handbook • 30+ authors • Experts from U.S. and Canada • All new information • Best resource available • Special FFA convention price!!

  14. On-Line Resources

  15. A new generation

  16. NBA resources • Mentors • Workshops • Bison 101/201 • Junior Judging • Business Planning Assistance and

  17. Thank You!! www.bisoncentral.com david@bisoncentral.com

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