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Stefan Egger Information designer, researcher, speaker E.g. 3 international EU funded research projects (3 years each): • SOMS/IN-SAFETY • SAFEWAY2SCHOOL • IC-IC Interconnectivity through Infoconnectivity

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  1. Stefan EggerInformation designer, researcher, speaker E.g. 3 international EU funded research projects (3 years each): • SOMS/IN-SAFETY • SAFEWAY2SCHOOL • IC-IC Interconnectivity through Infoconnectivity IIID event co-organizer• “Vision Plus” symposia • Expert fora “Traffic and Transport” 1of 36

  2. Stefan EggerInformation designer, researcher, speaker • Automobile sector – process optimization • Public Space / public transport – wayshowing and situated information provision • Road safety – enhanced signalization 2of 36

  3. IIIDInternational Institute for Information Design • • Developing Information Design • Since 1986 • • Not-for-profit • World wide members organisation • Research • Communication • Education 3of 36

  4. IIIDInternational Institute for Information Design Expert networks • Education • Finance • Healthcare • Inclusive Design • Traffic and Transport • Tourism 4of 36

  5. Information Design IIID motto “Design of information to empower people to attain goals” Function first, employing multiple media, is inter-disciplinary Enable decision making to carry out actions to meet set goals 5of 36

  6. Information Design and a New Language for Enhanced Informed Decision-Making Stefan Egger, IIIDre 6of 36

  7. Introduction Better data visualizations = better decisions? Visualization hints EU research project proposal 7of 36

  8. Definitions “KNOWLEDGE”Plato: “(well) justified belief” (anything) ”… acquired by perceiving, discovering and learning” VISUALS are tools to acquire knowledge needed to make decisions 8of 36

  9. Definitions Data visualizations = Charts and graphs = “VISUALS” 9of 36

  10. Definitions Making VISUALS, the“MAKER” 10of 36

  11. Definitions Using VISUALS to understand and decide, the“DECIDER” 11of 36

  12. Focus of the talk VISUALS Understanding Knowledge Informed decisions 12of 36

  13. VISUALS – (Not yet) a language Language relies on a common standard 13of 36

  14. VISUALS – (Not yet) a language Spoken or written language 14of 36

  15. VISUALS – (Not yet) a language Common standard for public information symbols Source: ISO 7001 (excerpt) 15of 36

  16. VISUALS – (Not yet) a language Public information symbols 16of 36

  17. VISUALS – (Not yet) a language A common standard for VISUALS covers: • Text • Graphical representations (form, line thickness, shades, colour …) • Combinations of both • … 17of 36

  18. VISUALS – (Not yet) a language 18of 36

  19. Current obstacles ≠ 19of 36

  20. Current obstacles Incompatible conventions for VISUALS influencing the MAKER: • Software • Corporate manuals • Department Guidelines But no widely accepted standard leading to: 20of 36

  21. Current obstacles Effect on the DECIDER • Not optimal quality of visualization• Inadequate forms • Unknown conventions Informed decisions??? What to do? 21of 36

  22. Advice Designing high quality VISUALS requires to know:• VISUAL’s appearance must indicate its function • VISUAL’s details must be discriminable• Text must be legible• Sizes of circles are difficult to compare Laws of Gestalt psychology would be good (law of proximity, similarity…) 22of 36

  23. Advice For comparison: Extend horizontally Source:Aspektum 23of 36

  24. Advice For development: Extend vertically Source:Aspektum 24of 36

  25. Advice For correlation: both axes Source:Aspektum 25of 36

  26. Advice Source:CDC 2011 26of 36

  27. Advice Poster and PDF available Source:Aspektum 27of 36

  28. Advice Instead of doing seminars on VISUALS for only a few, or become a Gestalt psychology expert, or a designer: Introducing CARPECollaborative Analytic and Reporting Platform Europe 28of 36

  29. CARPE - Research Project CARPEHarmonization of VISUALS on highest possible quality level comprised in an open web service allowing to instantly produce data visualizations. As a “living” standard for direct use, accessible for all, uptake will be widespread, making it a language to improve understanding and decision making. 29of 36

  30. CARPE – Language of VISUALS 30of 36

  31. CARPE - Expectations • Improved VISUALS quality• Improved understanding• Better collaboration • Enhanced informed decision making 31of 36

  32. CARPE - Facilitation Web Standarddocumentation Visualization service manual APIs Publishing 32of 36

  33. CARPE – Expected impact On societal and political communication:E.g. EU to EU citizen& vice versa • Closing information gaps• challenging misinterpretation• fostering understandingBy all involved in the chain of communication “speaking” one VISUALS language:European Parliament / Commission – member states governments and bureaucracy – press – citizen 33of 36

  34. CARPE – Expected impact On business communication:E.g. Tourism sector• Creation of more accurate VISUALS• Improved collaboration • Better informed partners inside and outside the industry 34of 36

  35. CARPE – Impact summary CARPE aims at improving the capability of parties and individuals to improve the ability of decision making and understanding of (statistical) data through high quality VISUALS, standardized and ready for use. 35of 36

  36. CARPE CARPE Proposal HORIZON 2020 Invitation to interested parties to become involvedstefan.egger@iiid.net Let’s speak VISUALS! 36of 36

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