1 / 29

Future Of Mobile

Future Of Mobile. Horace Luke Creative Director Windows Mobile and Embedded Devices Division Microsoft Corporation. Our team Our mission Our passion Our process Think organically.

keiran
Download Presentation

Future Of Mobile

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Future Of Mobile Horace LukeCreative Director Windows Mobileand Embedded Devices DivisionMicrosoft Corporation

  2. Our team • Our mission • Our passion • Our process • Think organically

  3. Our mobile device design and research team is a twenty-five member multi-disciplinary product design organization that employs a vision driven, user scenario focused, user centered design process.User experience strategists, ethnographers, researchers, usability engineers, user interaction designers, industrial designers, visual designers…

  4. Our team • Our mission • Our passion • Our process • Think organically

  5. To design ultimate mobile device user experiences that isalways on,always connected,always with you.

  6. Our team • Our mission • Our passion • Our process • Think organically

  7. Image Design Market Focused Scenarios Software feature and Interaction Design Hardware Interaction and Industrial Design Experiential Design Research and Usability User Focused Scenarios

  8. Be ProductiveBe EntertainedBe ConnectedBe MemorableBe InformedBe Delighted

  9. Be ProductiveBe EntertainedBe ConnectedBe MemorableBe InformedBe DelightedBe Me

  10. Our team • Our mission • Our passion • Our process • Think organically

  11. Lifestyles (Desires) Experiences (Reward) User CenteredDesign Approach Scenarios (Journey) Interaction (Task) Features (Enabler)

  12. The Experience Tree Experience Scenario Scenario Scenario Situation Situation Situation Situation Situations are a convergence of: Who – Persona What – Scenario Where – Location When - Time Task Task Task Task Task Task Task Task Feature Feature Feature Feature Feature Feature Feature

  13. Partner feedback Focus groups Company wide brainstorm Deep dive User feedback Partner feedback Feasibility User feedback Partner feedback User feedback User feedback Partner feedback Soak (Understand) Wash (Generate) Rinse (Explore) Spin (Refine) Dry (Finalize)

  14. Partner feedback Focus groups Company wide brainstorm Deep dive User feedback Partner feedback Feasibility User feedback Partner feedback User feedback User feedback Partner feedback Development Soak (Understand) Wash (Generate) Rinse (Explore) Spin (Refine) Dry (Finalize)

  15. Our team • Our mission • Our passion • Our process • Think organically

  16. Relationship

  17. People • Places • Things • Time

  18. people thing people time time place place people people thing place time

  19. people thing people time time place place people people thing place time

  20. people thing people contact app time time place place people people thing place time

  21. people thing people time time media app place place people people thing place time

  22. people thing people time time place place people calendar app people thing place time

  23. people thing people time time place place people people thing place time

  24. Mobile devices are not computing devices, nor are they simply communication devices. They are relationship devices

  25. How do we begin to connect connected things while we are connected?

  26. © 2006 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

More Related