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Marketing management is the art and science of selecting the target market, holding and growing potential customers by establishing, spreading, and communicating a better consumer value.<br>https://www.myassignmentservices.com/do-my-assignment.html
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Fundamentals Of Marketing Management Explained By Assignment Helpers Of Australia By My Assignment Services
Definition of marketing management Marketing management is the art and science of selecting the target market, holding and growing potential customers by establishing, spreading, and communicating a better consumer value. These are the functions and activities that are required in the distribution of products and services.
Modern Concepts of Marketing Some major modern concepts of marketing are noted below Finding out the marketers. Understanding the customer’s wants and needs. Developing products and services to satisfy the needs of the customer. Focusing on satisfying the needs of customers in a better way than competitors. Maximizing the profit rate.Green marketing
What are the factors influencing marketing concepts? Mentioned below are some prime factors that influence marketing concepts. Population growth Changes in the concept of familyTechnological advancement More disposable income More credit facility More discretionary income Development of media
Various scopes of marketing Different scopes of marketing are noted below. Product planning and development Study of wants and needs of the customer Pricing policies Product and services promotion Study of buyer’s behaviour Marketing control Consumer satisfaction
Different functions of marketing Various functions of marketing are as follows Selling Good and services management Distribution Pricing Financing Promotion.
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