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RURAL ENTREPRENEURSHIP

RURAL ENTREPRENEURSHIP. “Poor of the World can’t be helped by mass production but only by production by masses” ------ Mahatma Gandhi Over 70% of Indians live in rural areas

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RURAL ENTREPRENEURSHIP

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  1. RURAL ENTREPRENEURSHIP

  2. “Poor of the World can’t be helped by mass production but only by production by masses” ------ Mahatma Gandhi • Over 70% of Indians live in rural areas • Over 75 % of rural labour force still earns its livelihood from agriculture and its allied activities. • Thus, there is a need to develop RURAL INDUSTRIALISATION.

  3. According to Khadi and Village Industries Commission (KVIC) • “Village Industry or a rural industry means. • Industry located in rural areas • Population of which doesn’t exceed 10000 • Which produces any goods or renders any services • With or without the use of power and • In which the fixed capital investment per head of a worker does not exceed 1000 rupees”.

  4. Features of Rural Industry. • Very Low Investment. • Low Gestation Period. • Use of Traditional Skills. • Decentralised production system. • Products are either mass consumer goods or handicrafts. • Use of locally available raw material. • Cater to limited market. • Products have unique and aesthetic nature.

  5. Types of Rural Industry. • Farm Entrepreneurs. • Artisan Entrepreneurs. • Merchants and Traders. • Tribal Entrepreneurs. • Other Entrepreneurs (educated unemployed, scheduled castes, etc).

  6. Need for Rural Entrepreneurship. • Over 70% of Indian population lives in rural areas • Rural industries are labour intensive • Great disparities in income of rural and urban people • Regional development • Rich in traditional art / handicrafts • Reduce poverty, growth of slums, pollutions in cities • Awaken the youth • Increase the literacy rate of rural population

  7. Problems in Growth of Rural Entrepreneurship. • Lack of Infrastructural Facilities • Non supportive attitude of financial institutions • Lack of technical know-how • Lack of Communication Facilities • Lack of Ware-Housing Facilities • Rigidity of rules while providing of loans • Lack of Quality Management

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