The Times 100 Business Case Studies

1. The Times 100 Business Case Studies London 2012 London 2012 – achieving the vision

2. Introduction • LOCOG (the London Organising Committee for the Olympic and Paralympic Games) is responsible for delivering the London 2012 Games • It will cost £2 billion to stage the Games • More than 14,000 athletes from 205 countries will take part • Over 9 million tickets will be sold for the events

3. The vision – inspiring change across the UK • LOCOG vision is inclusive – anyone can be part of London 2012 • Benefits will be not just for sport – but also for • the economy – creation of new jobs • education – engagement with young people • culture – sustained improvements in sport achievement • the environment – local transport improvements • new business – for local and national suppliers

4. Values - guiding behaviours LOCOG’s values are interconnected: • representing what LOCOG itself stands for • reflecting the Olympic and Paralympic values - friendship, equality, respect, courage, determination, excellence, and inspiration • influencing who LOCOG does business with • determining which how LOCOG manages its people and how they behave

5. Aims and objectives • LOCOG’s objectives are wide-ranging • It works collectively with many different partners and stakeholders • Objectives need to be SMART (Specific, Measurable, Achievable, Realistic and Time-related) • Key performance indicators (KPIs) show if and when targets have been achieved

6. Communicating the values • Inspiring children – through the Get Set website (getset.london2012.com/en/home) • Providing interactive and flexible learning resources • Involving young people in project design and development • Creating a network of schools projects to support the Olympic and Paralympic values • Promoting through media applications – e.g. TV advertising, social network sites, newsletters