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Virginia Federation of Chapters 58 th Annual Convention April 23-25, 2012

Virginia Federation of Chapters 58 th Annual Convention April 23-25, 2012. Public Relations Chair Report Gaston Gianni. OVERVIEW. WHY IS PUBLIC RELATIONS IMPORTANT VFC PR GOALS WHERE WE STAND WHAT WE DID MATCHING FUNDS LICENSE PLATE PROJECT OTHER DUTIES PRESENTATIONS CLOSING THOUGTHS.

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Virginia Federation of Chapters 58 th Annual Convention April 23-25, 2012

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  1. Virginia Federation of Chapters58th Annual ConventionApril 23-25, 2012 Public Relations Chair Report Gaston Gianni

  2. OVERVIEW • WHY IS PUBLIC RELATIONS IMPORTANT • VFC PR GOALS • WHERE WE STAND • WHAT WE DID • MATCHING FUNDS • LICENSE PLATE PROJECT • OTHER DUTIES • PRESENTATIONS • CLOSING THOUGTHS NARFE-ACCEPTING THE CHALLENGE

  3. Another Year of More BS!! • Brilliant Stuff of Course! NARFE-ACCEPTING THE CHALLENGE

  4. Public Relations: A Refresher • "Public relations is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization (NARFE) and its publics." • Everything you do or say is public relations! NARFE-ACCEPTING THE CHALLENGE

  5. Why Is Public Relations Important? • Build the NARFE Brand • Build Awareness-Local Newspapers • Build Goodwill-Local Activities • Create Interest in NARFE • Provide NARFE Information • Stimulate New Membership • Strength In Numbers NARFE-ACCEPTING THE CHALLENGE

  6. VFC Public Relations Goals • Establish Communications Network with Chapter PR Chairs • Identify Best Practices in other Federations • Increase Use of Matching Funds • Assist Chapters PR Chairs • Determine where potential members live or work • Develop Strategic Plan • Review Web Site Content NARFE-ACCEPTING THE CHALLENGE

  7. Where Do We Stand Progress made in filling Chapter PR Positions • 43 of 60 Chapters have PR Chairs - gain of 3 • 37 0f 43 PR Chairs have e-mail – gain of 3 MORE WORK NEEDED! NARFE-ACCEPTING THE CHALLENGE

  8. What Did We Do? • Matching Funds • License Plate Project • Region X Conference Presentation • Other Duties as Assigned • Chapter Visits/ Presentations NARFE-ACCEPTING THE CHALLENGE

  9. Matching Funds • 2011 Projects—13 10 Chapter 3 VFC • Total Cost of Projects $14,152 NARFE HQ--$6,823 VFC --$5,188 Chapters--$2,140 • Project Range--$100-$3,700 NARFE-ACCEPTING THE CHALLENGE

  10. Types of Projects • Booths at Health Fairs, Festivals & EXPOs • Tables at Postmaster Conventions • Pre Retirement Seminars • Parade Float • Various Newspaper Ads • Recruiting Events • PR Recruiting STUFF—Banners, Bags, Pens, Note Pads, Tape Measurers NARFE-ACCEPTING THE CHALLENGE

  11. Suffolk Peanut Festival NARFE-ACCEPTING THE CHALLENGE

  12. Winchester 180 Recruiting Event NARFE-ACCEPTING THE CHALLENGE

  13. October National Meeting Month NARFE-ACCEPTING THE CHALLENGE

  14. Harrisonburg Fair NARFE-ACCEPTING THE CHALLENGE

  15. Daffodil Festival NARFE-ACCEPTING THE CHALLENGE

  16. VFC Area IV Health Fair NARFE-ACCEPTING THE CHALLENGE

  17. VFC Areas VIII & IX Health Fair NARFE-ACCEPTING THE CHALLENGE

  18. PR STUFF NARFE-ACCEPTING THE CHALLENGE

  19. LI LICENSE PLATE PROJECT NARFE-ACCEPTING THE CHALLENGE

  20. License Plate Project • Need 450 to Go Forward • Goal: 8-10 per Chapter • 3 Options Available: -6 digits assigned by state $10 -Existing 6 digit personalized $ 20 -New 6 digit personalized $20 NARFE-ACCEPTING THE CHALLENGE

  21. STATUS • 68 Applications as of April 1, 2012 • An increase of 20 since last year’s Convention • Only one Chapter (Woodbridge 1270) met and exceeded goal of 8-10 with 14 applications • Due to lack of support, recommend project termination and refund of money. NARFE-ACCEPTING THE CHALLENGE

  22. OTHER DUITIES ASSIGNED • VFC Strategic Plan—Input to VFC Board • Developing Guidelines for Pre-Retirement Seminars • Briefing on Public Relations at Region X Federations’ Conference • Established a coordinating network among Region X Federation PR Chairs • Represented Region X on the NARFE National By-Laws Committee • Final draft By-Laws and Standing Rules on the NARFE web site and will be voted on at National Convention in August. NARFE-ACCEPTING THE CHALLENGE

  23. REGION X LEADERS NARFE-ACCEPTING THE CHALLENGE

  24. BIRTHDAY CHIEF NARFE-ACCEPTING THE CHALLENGE

  25. Other PR Presentations • Accepted invitations to Speak • Northern VA Caucus (Areas IX &X, 13 Chapters) • Area VII Chapters: 2358 Shenandoah County 164 Harrisonburg • ACCEPTING INVITATIONS for 2012 !! NARFE-ACCEPTING THE CHALLENGE

  26. CLOSING THOUGHTS • PUBLIC RELATIONS IS EVERYONE’S RESPONSIBILITY • PR CHAIRS HELP LEAD THE WAY • WE NEED EVERYONE WORKING TO MAKE NARFE BETTER KNOWN • WE NEED EVERYONE WORKING TO BRING IN NEW MEMBERS • REMEMBER MATCHING FUNDS HELP STRETCH CHAPTER FUNDS! NARFE-ACCEPTING THE CHALLENGE

  27. RESOURCES • NARFE Public Relations Handbook FH-9 (12/10) Web Sites: www.narfe.org www.vanarfe.org Protect America’s Heartbeat Tool Kit VFC PR Handbook (Still Under Construction) VFC PR Chair gastongianni@aol.com 703-508-4339 NARFE-ACCEPTING THE CHALLENGE

  28. Short Version of Presentation • BLAH, BLAH, BLAH, BLAH,BLAH, • BLAH, BLAH, BLAH, BLAH, MORE BS, BLAH, BLAH, BLAH, BLAH, BLAH, Still MORE BS, BLAH, BLAH • FINAL THOUGHTS, MORE BS, BLAH, BLAH, ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ! • THE END NARFE-ACCEPTING THE CHALLENGE

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