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Young Agents of NC 2012 Outstanding Communications Award

Learn how Jessica Medlin Edwards and the Young Agents Committee excelled in communication through e-newsletters, email promotions, website updates, and social media growth. Discover their strategy and results here.

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Young Agents of NC 2012 Outstanding Communications Award

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  1. Young Agents of North Carolina 2012 Outstanding Communications Award

  2. Jessica Medlin Edwards, Church & Muse, Inc. ‘12-’13 Young Agents Committee Chairman Josh Lipstone Lipstone Insurance Group ‘12-’13 YAC – Marketing Subcommittee Chairman Haley Everett, CIC Jackson Sumner & Associates ‘12-’13 YAC – Marketing Subcommittee Member

  3. How We Did It • E-newsletter, email promotions, website, Spotlights in Carolina Agents Journal • Annual editorial plan • IIANC staff • Increased Facebook followers by 35% • 28,000 plus web visitors

  4. E-Newsletter • “Young Agents Connection” • Quarterly • Sent to active & non-active members • Revamped in 2012 • Reduced content

  5. E-Mail Promotions • Conferences, Project, Social Events

  6. Website • Dedicated webpage as part of IIANC website with own URL – www.iianc.com/YoungAgents • Update annually

  7. Spotlights • Quarterly • New member & veteran member • Include in Carolina Agents Journal • Include in e-newsletters • Sent to IIANC Board of Directors

  8. Annual Editorial Plan • Created at the start of each year • Includes what communications we plan to send (newsletters, special events, etc.) and a schedule for the year

  9. Staff • Natalie Simpson Vice-President of Member Services • Allyson Knott Events & Member Programs Manager • Rena Todd Member Communications Coordinator

  10. Facebook & YouTube • Integrated with IIANC page • 35% increase • Used more pictures instead of text only • Encouraged to “Like” through email promotions • Videos to encourage people to actively participate

  11. Contact Us • Allyson Knott, 919-863-6517, aknott@iianc.com • Joshua Lipstone, ISU-Lipstone Insurance Group 2012-2013 NC YAC Marketing Subcommittee Chair 919-463-5300, josh@lipstoneinsurance.com

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