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Mobile Chris Falkiner & Peter Farfaras

Mobile Chris Falkiner & Peter Farfaras. Connect with your audience using mobile media. Presentation to Aegis Peter Farfaras, Chris Falkiner. Mobile. Is this the year? The evolution of Mobile Reach your consumers everywhere. 1. How do we get there? The mobile media-plan roadmap

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Mobile Chris Falkiner & Peter Farfaras

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  1. Mobile Chris Falkiner & Peter Farfaras

  2. Connect with your audience using mobile media Presentation to Aegis Peter Farfaras, Chris Falkiner

  3. Mobile • Is this the year? • The evolution of Mobile • Reach your consumers everywhere 1 • How do we get there? • The mobile media-plan roadmap • Formats, Features, Capabilities 2 • Who controls the future? • Summary 3

  4. The Dreaded Angry Emoticon

  5. Is this the Year? We are living in a connected world. Consumers use of mobile is far outpacing brands and agencies adoption. So…IS THIS THE YEAR OF MOBILE?

  6. Mobile: First Always On Mass Medium

  7. Mobile: Device Penetration in Canada Converged Mobile Device Market, Canada – Q2 & Q3 2009R.I.M. & Apple shipped approx. 82% of smartphones to partners RIM Apple Palm HTC Samsung Nokia 32.7% Converged Mobile Devices 1.65-million Mobile Phones 5.01-million Source: IDC’s Canadian Mobile Phone Tracker, November 2010.

  8. Mobile: The Swiss Army Knife of Media Presence Connectivity A unified communications + multimedia creation tool residing in your pocket

  9. Mobileis the glue 81% use their mobile phones to research products and services they are considering. 95% other downtime 82% at work 80% at home 81% shopping 65% commuting

  10. Mobile: Internet Usage To Outpace Desktop by 2014 Source : Morgan Stanley 2010

  11. The evolution of media consumption • Audiences are fragmented…Today, advertisers are challenged to: • Drive measurable results and positive ROI • Efficiently extend reach while maintaining a premium brand environment • Understand the rapidly-changing mobile media landscape

  12. Considerations

  13. Where do we start? How do we get there? Roadmap of the Mobile Media Plan Big vision for connected experiences Investing in making vision a reality Expertise in media and technology Integrated multi-screen campaigns

  14. How do we get there Where do we start? Enable your clientsto target mobile audiences with innovative, highly relevant, results-driven mobile ad experiences Connection The most relevant ways and places for advertisers to engage their target audiences. Results Achieving and exceeding advertiser objectives, delivering ROI Innovation Differentiated and game changing ad opportunities and new ways to capture and employ insights.

  15. It’s Easy

  16. Types of Mobile Campaigns Mobile Advertising Mobile MKTG Services On-Device Offline Response Mobile Content Mobile Commerce • Video and Music • Personalization • Mobile Websites • Branded Apps • CRM • Coupons • Promotions • Events • eCommerce • Operator billing • SMS / P2P • NFC

  17. Types of Mobile Campaigns

  18. What you can do in the Mobile space Video Banners Rich Media In App

  19. Mobile Audience Targeting Geo Targeting Demo Targeting Leverage available technology… To reach your target audience Carrier Targeting Device Targeting Behavioral Targeting 3rd Party Impression Tracking Frequency Capping Day Part Targeting

  20. Mobile Web vs Apps

  21. Do both - Mobile Web First

  22. QR / MTag

  23. 2D & 3D Mobile QR/Tagging Canadian awareness of Mobile tagging (2D/3D QR codes)

  24. Key Takeaways

  25. Mobile: Enriching the Brand Experience Coupon Store Locator How to Guide & How to video What if a flyer could be interactive?

  26. Is this the year for Mobile? It’s up to all of us!

  27. Thank you!

  28. Appendix

  29. Post Click Solutions • Coupons/Promo Code • Data Capture 29

  30. Post Click Solutions • Store Locator • Click to Download App

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