1 / 6

5.02 Explain product positioning

5.02 Explain product positioning. positioning. Getting consumers to think of a product in a certain way. Ways to segment a market: Demographics Psychographics Geographics Behavioral Hybrid. Explain product positioning. The consumers’ perception impacts image.

nitza
Download Presentation

5.02 Explain product positioning

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 5.02 Explain product positioning

  2. positioning • Getting consumers to think of a product in a certain way. • Ways to segment a market: • Demographics • Psychographics • Geographics • Behavioral • Hybrid

  3. Explain product positioning • The consumers’ perception impacts image. • Marketers must understand the consumer’s attitudes and needs affecting their perceptions of the product. • Consumer perceptions are based on experiences. • Products should be positioned based on image.

  4. Explain Product positioning (continued) • Targeting an underserved market. • Usually smaller markets with specific needs. Niche Marketing

  5. Explain Product positioning (continued) • To increase market share, companies may choose to utilize a multi-positioning strategy.

  6. M G Product Life Cycle Strategies D I • Introduction stage: stimulate consumer interest and create awareness. • Growth stage: stress benefits of a product over its competitor’s products. • Maturity stage: repositioning a product. • Decline stage: greatly reduce marketing or drop product due to poor sales.

More Related