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Effective Uses of Social Media

Effective Uses of Social Media. In the Classroom. Felicia Brown ~ Business & Marketing Coach. My Background. Licensed Massage Therapist Have owned 2 day spas Opened Spalutions in 2005 Certified Guerrilla Marketing Coach

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Effective Uses of Social Media

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  1. Effective Uses of Social Media In the Classroom Felicia Brown ~ Business & Marketing Coach

  2. My Background • Licensed Massage Therapist • Have owned 2 day spas • Opened Spalutions in 2005 • Certified Guerrilla Marketing Coach • Articles in Skin Inc, Dermascope, MTJ, Massage & Bodywork, Massage Magazine, and others • NCBTMB Approved Provider

  3. What is Social Media? Marketing on the web that focuses on providing information, education, interaction and entertainment to an audience.It creates a two-way online conversation and builds relationships between parties.

  4. Some Social Media Facts • Social networks and blogs are the 4th most popular online activities online above personal email • Used by 60% of the US online community • 77% of all active internet users regularly read blogs.  Gathered from Facebook and http://econsultancy.com

  5. Do Educators Use Social Media?

  6. Most Popular Educator Sites

  7. MT Educators Use Social Media to:

  8. Other Uses for Social Media • Share videos on technique • Engage the Gen Y student • Acquaint students with online business tools/sites • Grow contact list

  9. How Do You Use Social Media? Quick roundtable discussion about how you currently or plan to use social media with your students. Pick a group spokesperson to share a summary with the whole class

  10. One Educator’s Voice “Personally I have used social media for tasks outside of teaching--for example, I just started a group for the student club at my school on Facebook --but I am very curious how one might use social media inside the classroom.” Karen Hobson Massage Therapy Program Director Fortis College

  11. www.facebook.com “Facebook helps you connect and share with the people in your life.”

  12. Facebook for Your Students • Create a student group • Use for class communication • Post videos of lecture/demos • Share links and articles • Journaling/notes • Encourage marketing and networking with social media

  13. www.LinkedIn.com • LinkedIn has over 55 million members in 200+ countries and territories around the world. • A new member joins LinkedIn approximately every second, and about half of members are outside the U.S. Info from www.linkedin.com

  14. Linked In for Your Students • Join groups • Ask & answer questions • Do research • Post or read articles • Promote charity events • Network

  15. One Educator’s Voice “I demonstrate in business class how Linked In may be used for networking with specific professionals that agree to mutual referrals…Each agrees to seek and confirm potential clients, customers, or patients and report contact info via Linked In.” Bobby Lewis, MACE, LMT Georgia Northwestern Technical College

  16. Blogging • Share relevant information • Write consistently – at least once or twice a week • Post links, articles, photos and videos • Make it personal and fun but… Think before you post!

  17. My Blogs Spalutions Blog – Business Solutions for Spa and Massage Professionals http://blog.spalutions.com Spa Clientele – Free Marketing Tips Blog http://blog.spaclientele.com

  18. www.twitter.com (Micro-blogging) Twitter asks one question, "What's happening?“ Answers must be under 140 characters in length and can be sent via mobile texting, instant message, or the web.

  19. Twitter and Tweeting

  20. Twitter Tips • Use the # sign with your local city, area name, or other subject to attract more local followers. Example: #Greensboro NC or #back pain • Use twitter to provide information that helps your followers - not just sell them on what you do. Give links to articles, blogs, etc.

  21. Social Media Boot Camp • Begins in March 22nd • 4 weeks will cover: • Determining Social Media Goals • Exploring Social Media Tools • Creating a Social Media Marketing Plan • Implementation and Tracking • Open to all massage and spa professionals • Save $50 by pre-registering today for the FREE preview call on March 10th

  22. Spalutions Contact Info www.spalutions.com Felicia@spalutions.com 336.508.0790 Direct 523 State Street Greensboro, NC 27405

  23. Come Follow Me Just follow the links below!Facebookhttp://www.facebook.com/people/Felicia-Brown/1158084519MySpace - http:// www.myspace.com/spalutionsLinkedIn - http://www.linkedin.com/in/feliciaebrownPlaxo - http://feliciaebrown.myplaxo.comTwitter - http://twitter.com/FeliciaBrown

  24. Resources/Bibliography Inbound Marketing: Get Found Using Google, Social Media & Blogs – Brian Halligan & Dharmesh Shah The New Rules of Marketing & PR – David Scott Social Media Marketing: An Hour a Day – Dave Evans The Social Media Bible – Lon Safko & David K. Brake

  25. Websites • www.mashable.com (great blog on social media) • www.topsy.com (track who is tweeting about you) • http://backtweets.com (track who is tweeting your links) • http://www.google.com/alerts (set up auto searches for your website, company, blog or name) • www.website.grader.com (grades your SEO efficacy and google ratings)

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