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Q1. XERO LIVE BUSINESS MODEL

REPORT PREPARED FOR: XERO  BY NATALY TARASOVA OLGA SERBINA APURV TIJARE KIT ODLIN POSTGRADUATE DIPLOMA IN BUSINESS APMG 8119: DIGITAL ENTERPRISE 2013. Q1. XERO LIVE BUSINESS MODEL.

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Q1. XERO LIVE BUSINESS MODEL

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  1. REPORT PREPARED FOR:XERO BY NATALY TARASOVA OLGA SERBINA APURV TIJAREKIT ODLINPOSTGRADUATE DIPLOMA IN BUSINESSAPMG 8119: DIGITAL ENTERPRISE2013

  2. Q1. XERO LIVE BUSINESS MODEL Business Model describes how a company conducts its business, and creates, delivers and captures value in the process (Margretta, 2002). • Xero Live’s business model is: • a revolutionary way to do accounting. It empowers small businesses to manage their finances with cloud software solutions. It makes accounting fun. • a unique ecosystem that focuses on cooperation, partnership and joint value-creation. • where values are created for the firm and also its customers and stakeholders - developers, business advisors and partners in the value chain.

  3. Q2.HOW XERO LIVE CREATES VALUE 4 SOURCES OF VALUE CREATION: • NOVELTY • LOCK-IN • COMPLEMENTARITIES • EFFICIENCY

  4. Q3. ENTERPRENERAL IDIATION IN THE CONTEXT OF XERO LIVE Xero live: • Used an existing need of any company in accounting • Offered an online accounting platform: effective, inexpensive, easy to use, highly accessible Entrepreneurial ideation: Generation of new business ideas Constructing new business models Design a new innovative businesses Created new customer experience of the existing practice

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