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MEDIA TRAINING BOOTCAMP

MEDIA TRAINING BOOTCAMP. INTERVIEW/PUBLIC SPEAKING CHECKLIST Hughes & Stuart Denver. Know thy audience. . What is their agenda , not yours. What is their point of view. What do they know or not know about the topic?

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MEDIA TRAINING BOOTCAMP

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  1. MEDIA TRAINING BOOTCAMP INTERVIEW/PUBLIC SPEAKING CHECKLIST Hughes & Stuart Denver

  2. Know thy audience. What is theiragenda, not yours. What is their point of view. What do they know or not know about the topic? If it’s a customer vs. reporter, what is the emotional position on the issue? Never under-estimate the power of rumors, gossip, and blogs! (in other words, really understand what you may be up against).

  3. Know thy content. Be thorough, but brief, on statistics and facts. Use transitional phrases to catch an editor’s or journalist’s ear (see separate list). Use personal experience and occasional anecdotes to relate to the audience. Compare and contrast pros & cons. Keep it short and simple in language and concepts. For a TV reporter, this means :07-10 second “soundbites” or no more than 24 word answers per question.

  4. Stay structured. Brief opener that ‘grabs’ attention. State 3-4 goals/major points and supporting evidence. Conclusion and call to action. It’s all about “WHY.”

  5. Make your words memorable. Alliteration. Metaphors. The Rule of Three. Repetition. Parallel language.

  6. Your credibility is affected by: Voice. Eye contact. Gestures/movement. Facial expressions. Body language. Appearance.

  7. Impact breakdown. Verbal: 7% Vocal: 38%. Visual: 55%. That’s why your whole presentation matters. FACT: Many attorneys use body language experts to help select jury members.

  8. Maximize your performance. Practice, practice, practice what you’re going to say with a communications expert. You need to control the message, but not sound like you’re giving a speech. What you may think is the right thing to say may be exactly the wrong thing to say. Be videotaped in practice sessions so you can see, in advance, how others will see you. Your mannerisms, facial expression counts even more than what you say.

  9. Staying in control of the message. Provide background of your key messages in writing. Reporters are not your friend, so don’t have a conversation; that’s when comments can easily be taken out of context later. Know what you’re going to say - no matter what the question is. Know how to return to your 3-4 key message points and steer clear of entrapment.

  10. Do I like this person? Do not appear angry, frustrated, sound arrogant, or sit cross-armed or cross-legged. Negative body language and poor voice/facial tones will trump anything you have to say. The audience decides based on behavioral impressions as to whether they will buy-in to your points.

  11. WHY interview or public talk? The one and only reason to do a public presentation or interview : To help share information with the public that is supportive of their best interests. Anticipate challenging questions. Understand your goals require support and most people hate ‘change.’ Cooperate, communicate, and skillfully control the interview or presentation. THE BEST DEFENSE IS STILL A WINNING OFFENSE!

  12. Hughes & Stuart.com • Media Training Bootcamp Basics. • See workshop details online. • Or call: Esty Atlas • 303-798-0601 • Learn what to say, what NOT to say, and HOW to say it! • Session 1: Media Training 101 • Session 2: What Insider’s Know • Session 3: Role Playing • Session 4: Get Ready for the Media (or your customers)

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