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Regional Chair, Institute of Fundraising SW Fundraising for 15 years Popular and non-popular causes Specific and generic roles Currently at Royal School for the Deaf Exeter . Why am I here?. A bit of context. Funders have a different perspectiveDon't know about youCare about outputs more t
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1. Overcoming your fundraising phobia:fundraising for non-fundraisers Jonathan Farnhill
Chief Executive Elect, Royal School for the Deaf Exeter
Regional Chair, Institute of Fundraising
Email: jonathan@farnhill.org.uk
Web: www.farnhill.org.uk
15 years in marketing for charities, multi-naitonal and local, specialist and generic roles, managerial and operational
Moved from the cause with the greatest support (hospices) to the ones with the least (childhood disability)
PR stands for press release not public relations15 years in marketing for charities, multi-naitonal and local, specialist and generic roles, managerial and operational
Moved from the cause with the greatest support (hospices) to the ones with the least (childhood disability)
PR stands for press release not public relations
2. Regional Chair, Institute of Fundraising SW
Fundraising for 15 years
Popular and non-popular causes
Specific and generic roles
Currently at Royal School for the Deaf Exeter Why am I here?
3. A bit of context Funders have a different perspective
Don’t know about you
Care about outputs more than processes
Don’t know jargon
4. A bit of context Fundraising is competitive
Be a bit better than the others
Are you comfortable with this?
5. A bit of context Fundraising is good for you
It encourages reflection
It develops project management skills
It raises awareness of the charity
It gives the charity an external focus
6. A bit of context Fundraising is about partnerships
It is not about moral superiority
It is not about a quick buck
It is about engaging and involving funders
7. Curing the phobia A twelve step self-help guide
There is more to know than this!
8. Agree what you want money for, how much and for how long Step 1: identify need 5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die
9. Audit your paid staff, volunteers and trustees to identify skills, experience and contacts Step 2: internal audit 5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die
10. Look for potential funders, then get to understand them Step 3: research sources 5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die
11. Who can fill these roles?
precious artiste
nerd
show off
bean counter
schmoozer
gopher
lion tamer Step 4: establish team 5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die
12. Agree what sources can be approached and what can’t, and why in order to ensure the fundraising is coherent with the charity
Step 5: agree ethics 5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die
13. Explain what difference you make, not how you do it e.g.:
‘we enable 50 people a year to gain employment’ not ‘we provide empowering and impartial employment advice’
Summarise your organisation in this way in two sentences
Step 6: impact statement 5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die
14. What fundraising activity will raise the most for the least cost?
Under-promise and over-perform
Do this in solely financial terms
Step 7: cost/benefit 5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die
15. Timescales, resources, success criteria
“what, to whom, how, for what effect, by when, at what cost?”
Step 8: plan it 5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die
16. Communicate to rest of organisation
Gain their support
Step 9: buy-in 5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die
17. Get to know your potential funders
Build relationships
‘never ask for money until you see the whites of their eyes’
Step 10: relationships 5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die
18. Step 11: ask for money 5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die
19. Regularly review
Use this to feed in to planning process
Step 12: monitoring 5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die
20. Join the Institute of Fundraising
Access your local network
Take more training
Join the e-group
Look after yourself 5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die5 truths about the nature of the universe and a man’s belonging inside it
Life is hard
You are not that important
Your life is not about you
You are not in control
You are going to die