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2004 East Conference Adding the fun in Fundraising.

2004 East Conference Adding the fun in Fundraising. Agenda . Purpose & Fundraising Objectives Fundraising – today and tomorrow Fundraising Avenues Action Plan Case Study I & II Lessons Learned Breakout Session Feedback. Purpose. Knowledge Proliferation Fundraising Avenues

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2004 East Conference Adding the fun in Fundraising.

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  1. 2004 East Conference Adding the fun in Fundraising.

  2. Agenda • Purpose & Fundraising Objectives • Fundraising – today and tomorrow • Fundraising Avenues • Action Plan • Case Study I & II • Lessons Learned • Breakout Session • Feedback

  3. Purpose • Knowledge Proliferation • Fundraising Avenues • Shared Learning • What worked? • What did not work? • Feedback

  4. Fundraising Objectives • Support Projects • Raise Awareness • Brand Building • Get new volunteers involved

  5. Funds raised – conceptual view Recommended/Better Average Average Today Total Funds/ No. of Chapters( Volunteers) 1992 2004 Beyond 1999 Time

  6. Scale – Funds/Projects vs. Chapters Funds and # of Projects Quality … Quality/Quantity # of Chapters/Volunteers

  7. Takeaways… • ‘Y’ Chapters = $X MM : ‘2Y’ Chapters = $ 2X MM • but of course … results in more projects funded Are we looking for QUALITY OR QUANTITY ? • Future – At some point there will be saturation • What does growth mean for Asha? (Comes back to the same question about what we want to Achieve – More Projects or ……) • Risks associated with growth based on current Model • Projects dropped • Branding ……..

  8. Fundraising Avenues Chapter Events Inter chapter (HoH, NoH, HiF) HNWI Individual Donors Asha Star Recurring Companies (Western Union) Fundraising Corporations Employee Giving Like minded Organizations (CRY, AID,Pratham) Partnerships eBay foundation Foundation - grants J&J foundation

  9. Events: Return on Effort Marathon 100k Large Concert 10k Medium Concert Profit 1k Asha Quiz Volunteer Effort

  10. Signature Events • Harbingers of Hope (Asha Marathon) • SAC: Support A Child • Stanford Holi Show • Cricket Tournament • Quiz • Pictionary • Film Festivals • Dinner

  11. Action Plan • Conference call once every month focusing on a specific avenue • Include a blurb in ‘Asha Patrika’ once a month • Get at least one volunteer to champion a component • Any more thoughts/ideas??

  12. Case Study I – Asha Utsav 2003 • Princeton’s Annual Event • Musical Extravaganza • Live Stage Performances • Bhangra, Qawwali, Fusion dance • Ticket price : $15/ adults , $10/children • Total number of tickets sold : 422 tickets • Individual Sponsorships : $100 - $400 • Timeline : 3 months • Volunteers : 10-15 volunteers

  13. Case Study I – Asha Utsav 2003 (contd.) • Expenses : $5437 • Revenue : $29314 • Corporate Sponsorships : $3200 • Individual Sponsorships : $11050 • Souvenir Advertisements : $1350 • Onsite Merchandise (net) : $127 • Food and Drinks (net) : $585 • Tickets/Donations : $13002 • Net Proceeds : $23877

  14. Case Study II – Nayika’s • NYC/NJ’s Spring Event • Acclaimed Oddisi dance group • Live Stage Performance • Ticket Price : $45, $25, $15 • Total number of tickets sold : 223 (attendance : 261) • Timeline : 2 months • Volunteers : 10 volunteers • Net Sales : $5400 • Expenses : $6500 • Net Loss : $1100

  15. Lessons Learned • Artists should be empathetic to Asha’s mission • Cover expenses through sponsorships • Involve experienced volunteers when negotiating contracts • Time management on various aspects – sponsorship, publicity, ticket-sales • 4-5 months of pre-planning required

  16. Points to ponder • Not a funding agency • Prevent volunteer burnout • Get new volunteers wherever possible • Utilize learning from other chapters – don’t have to re-invent the wheel.

  17. Break-out Session To propose an innovative fundraising idea with high return on effort (ROE).

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