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What prevents you from succeeding?

Strategies and Sustainability Lorrie Jackson and Rob DiMartino finalsite Harnessing Social Media in the Advancement Office Workshop September 19, 2011. What prevents you from succeeding?. We’ll explore…. How do I plan my work? What do I share & when? How do I respond? How do I stay sane?.

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What prevents you from succeeding?

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  1. Strategies and SustainabilityLorrie Jackson and Rob DiMartinofinalsiteHarnessing Social Media in the Advancement Office WorkshopSeptember 19, 2011

  2. What prevents you from succeeding?

  3. We’ll explore… • How do I plan my work? • What do I share & when? • How do I respond? • How do I stay sane?

  4. How Do I plan My Work?

  5. Ask Questions… • Where is my call to action? • What is my pathway to that call to action? • Whom am I trying to influence to act?

  6. Forming a Plan

  7. For Each Goal…

  8. Website Meets Social Media

  9. Website Meets Social Media

  10. Website Meets Social Media

  11. Website Meets Social Media

  12. “It’s what happens after the like that matters.”-Carie LewisDirector of Emerging MediaHumane Society of the U.S.

  13. What do I Share and When?

  14. Conversation Questions Polls Ask for Feedback Photos and video

  15. news-focused ticker tape listen for concerns link everything not a conversation

  16. Choices…Choices Automation Authenticity Feel more “in the moment” Less canned React to real events • Saves you time • Great for one person shop • Be proactive • Plan a campaign Solution: Blend the two!

  17. You must be relevant, interesting, Concise, responsive, and provide value to your fans.-Carie Lewis

  18. How Do I Respond?

  19. It’s not a gripe. It’s feedback.- Tim McDonoughformer Admission DirectorXaverian Brothers High School

  20. How Do I Stay Sane?

  21. You Can Do It • Delegate • Collaborate • Automate • Differentiate

  22. And Finally…

  23. “You may not have time for social media but social media has time for your organization.”--Carie Lewis

  24. Lorrie Jackson and Rob DiMartinoTwitter: LorrieJ or RobDimartinolorrie.jackson@finalsite.com or rob.dimartino@finalsite.com Questions?

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