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Social Networking. . . A Part of Your Best Marketing Mix

Social Networking. . . A Part of Your Best Marketing Mix. Clarity can spice up your marketing mix to help you create more sales. Relax . We have a solution for that. What’s wrong with customers?. Our products are great, Our service is terrific, Our prices are competitive.

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Social Networking. . . A Part of Your Best Marketing Mix

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  1. Social Networking. . .A Part of Your Best Marketing Mix Clarity can spice up your marketing mix to help you create more sales. Relax. We have a solution for that.

  2. What’s wrong with customers? • Our products are great, • Our service is terrific, • Our prices are competitive. If the phone doesn’t ring, it’s me!

  3. Theydon’t know what they don’t know! It’s up to you to communicate in your customer’s language a compelling reason to spend their money with you. What result is your customer buying?

  4. And, how do you reach them? Radio Blogging E-Newsletter Website Print Ads Yellow Pages Direct Mail Trade Show Classes facebook Twitter YouTube

  5. Retail Garden Center Your Mix isYour Mix Wholesale Grower

  6. So, when do I get started with social networking? • AFTER you have, • A good website • You are sending quality e-newsletters… on a regular basis • Your staff is trained to act as business ambassadors… to “do you proud.” • Only if you have time to do it correctly.

  7. Social Networking 101

  8. Isn’t all marketing social networking? • Like high school, success in SN depends on the extent of your network. • SN connects people with like interests, allows easy contacts and updates. • Well-done SN is like being friends with the popular crowd: you get introduced to others, your network grows, you are better informed and more liked. • Word-of-mouth ….online….on steroids.

  9. Many choices – What’s the difference?

  10. In 2009: • Twitter usage up 1400% • Facebook usage up 600% • Drive 25% of ALL web traffic • 50% FB members login daily • 48 M posts/daily Spiders know… …and drive traffic to your website!

  11. What can SN do for your biz? • Make customers into fans (marketers) • Events • Photos • Contests • Conversations • Promotions • Timely, local advice

  12. Spread the word • Make it personal and entertaining • Share news that others will want to share (Facebook) and retweet (Twitter)

  13. Keep the word going • Keep it short and sweet • Twitter: 140 characters • Tweetie.com • URL shorteners: bit.ly, ow.ly, TinyURL

  14. Make it fun…and easy! • Use conventions • Hashtags (#musicmonday; #followfriday) • Integrations: Ping.fm; TweetDeck.com; HootSuite.com

  15. My kids are on Facebook. How hard can it be?

  16. Be sure to: • Know your short- and long-term goals. • How will you measure and track? • Can you commit enough time to keep content fresh? • Make your message clear. • Do you have a company ‘voice’? • Can you engage and not sound like you’re selling? • Check out how the SN format works. • Is your profile done correctly? • Do you know how the site tools work?

  17. Drive traffic to your website

  18. Reach more generations • Baby boomers • Seniors • Mommies • Generation X and Y • 82% of your customers EXPECT info through Internet!

  19. SN rocks current trends • Your own PR machine • Makes customers feel special • Pulls customers into store • Creates community • Builds trust • Instantaneous news = Go viral! • Build your fan base!

  20. Geotagging social apps • loopt • gowalla • foursquare

  21. Social networking tips • Be everywhere, cover your bases • Cross-promote your social networking • Ping.fm • TweetDeck • OpenID • HootSuite • Tell everyone and ask them to be your fans • Website • In person • Biz card • Learn all you can: www.mashable.com

  22. Don’t panic…just get started • Get up and running now to be streamlined later • Start with a plan, then expand • Don’t be afraid to ask for help

  23. Judy Allmon Director of Business Development Clarity Connect, Inc. http://www.facebook.com/judy.allmon • (573) 230-1196 - mobile • www.Clarity-Connect.com • www.POPsignage.com • www.CatalogsFromDatabases.com

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