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Richard H. Bradley Executive Director Downtown DC Business Improvement District

Creating a Remarkable Urban Experience Destination DC Monthly Forum Meeting The Spy Museum - March 23, 2011. Creating a Remarkable Urban Experience Destination DC Monthly Forum Meeting The Spy Museum - March 23, 2011.

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Richard H. Bradley Executive Director Downtown DC Business Improvement District

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  1. Creating a Remarkable Urban Experience Destination DC Monthly Forum MeetingThe Spy Museum - March 23, 2011 Creating a Remarkable Urban Experience Destination DC Monthly Forum MeetingThe Spy Museum - March 23, 2011 Richard H. BradleyExecutive DirectorDowntown DC Business Improvement District

  2. Economy • Total development in a decade

  3. Economic Impact of Downtown • On Washington, DC • At the end of 2009: • 1.5% of population • 2% of land area • 7% of retail space • 26% of all office building development and renovation investment • 15% of local tax and other revenues • 17% of museums • 23% of theater seats • 24% of Zagat-rated restaurants • 26% of jobs • 34% of morning Metrorail exits(YTD FY 2010) • 40% of total private and government office space • 51% of hotel rooms

  4. Downtown BID • Boundaries

  5. Economy • Downtown BID employment growth continues

  6. $200 $200 $150 $150 $100 $100 $50 $50 97 99 05 07 97 99 01 03 05 07 09 01 03 09 Economy • Hotel performance, 1997 - 2010 Revenue Per (1) Available Room ($) Occupancy (%) Average Room Rate ($) 80% 60% 40% 20% 97 99 01 03 05 07 09 • Average room rates were $215 per night • The occupancy rate was 77% • Revenue Per Available Room, $165 • In 2010 Downtown BID area room revenues set a new performance record: $553 million up 3.2% from 2009.

  7. Economy • Restaurant growth by year, 2000 - 2009 Projection 143 Number of Restaurants 134 125 133 125 116 100 110 104 103 The BID had a net gain of nine new destination restaurants in 2009 … bringing the total to 131. 98 96 89 85 75 50 25 Number opened 00 16 6 10 01 8 7 1 02 13 6 7 03 9 7 2 04 10 5 5 05 12 5 7 06 13 1 - 6 07 16 4 12 08 15 6 9 09 17 9 8 10 4 5 0 11 11 1 10 Number Closed Net Change

  8. Economy • Visitation

  9. Economy • Downtown residential population Thousands 47.8 Downtown BID area plus 10 blocks W, N & E 59.9 50 Downtown BID area 34.2 34.1 47.8 Projection There are about 87-hundred residents in the Downtown BID area, an increase of 45-hundred since 2000. 30 9.7 8.7 8.7 10 3.6 4.2 1990 2000 2008 2009 2014

  10. Economy • US city class A rents compared (per SF)

  11. Improvements in the District • Places

  12. Transportation More choices

  13. PlacesSidewalk cafes: a good indicator of livability • More than 2,500 seats • 123 cafes • Up from 95 cafes last year

  14. PlacesCrime: Total BID incidents per year incidents year

  15. Design architect: Richard Rodgers • 1,175-room, 46-suites • 38000 SF of retail • Meeting space will include • A 30,000-square-foot grand ballroom • Two 10,800-square-foot junior ballrooms • More than 53,000 square feet of meeting rooms, • an 18,800-square-foot indoor Event Terrace and a 5,200-square-foot Rooftop Terrace New Places - Beyond 2011 • Headquarters Hotel

  16. New Places - Beyond 2011 • City Center DC

  17. New Places - Beyond 2011 • New transportation options Streetcar on K Street Click for internet video • Metro to Dulles Airport

  18. 425 L Street Constitution Square Eastbanc in Georgetown Foundry Lofts at the Yards New Places - Beyond 2011 • Residences Hines School, SE at Eastern Market Archstone Location for Avalon Bay 3rd & Eye, NE CityCenter DC 360 Degrees H Street

  19. Social Media • New ways to reach out • Lorem ipsum dolor. • Fusce ultricies, tellus sit • amet semper accumsan enim dui tincidunt • nisl, at bibendum massa erat in nisl. • Sed consequat, mi a tempus sceleris • quevelit risus pulvinar velit, et sollicitudin • Duis quis sem ut luctus consequat lacus • Aliquam iaculis. Cras blandit. In placerat.

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