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Humour in the Client Consultant Relationship: Who is In and Out?

This study explores the role of humour in the client-consultant relationship, focusing on symbolic boundaries and moments of inclusion and exclusion. Through a humorous lens, it delves into the dynamics and complexities of the consultancy process, highlighting the importance of laughter and shared experiences in creating connections and navigating ambiguities. The case study of Imperial Building Society's IT system replacement project illustrates key issues and tensions faced in such client-consultant interactions. With a blend of social theory and real-world examples, this research sheds light on the nuances of humour as a tool for bridging symbolic boundaries.

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Humour in the Client Consultant Relationship: Who is In and Out?

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  1. Humour in the Client Consultant Relationship: Who is In and Out? Timothy ClarkRobin FinchamKaren HandleyAndrew Sturdy

  2. Conception of the Client-consultant relationship Consultancy Client organisation

  3. Boundaries in the client-consultant relationship • Symbolic - ‘conceptual distinctions made to categorizeobjects, practices, and even time and space’ (Lamont and Molnár, 2002, p. 168). • Social – Objectified and stable forms of social difference that have a constraining character. • Merton identifies the notion of “status sets”. • Liminality – part of the “consultant condition”, ‘blurring and merging of distinctions’ (Czarniawska and Mazza, 2003).

  4. Humour • Focus on symbolic boundaries or the intersubjective creation and experience of fleeting boundaries • A key theme in humour is the notion of inclusion and exclusion; the creation of a momentary bond – a common definition of a situation. • Laughter is a collective act which appears to tie everyone together. • Humour occurs in a “play frame” (Bateson, 1955). It is a liminal act. The conversational rules are different and ambiguity is celebrated. • Humour can show the momentary shifts in symbolic boundaries between consultants and clients depending on whether they laugh together.

  5. Consultant system Client system

  6. Case organisation – Imperial Building Society • Building society over 150 years old. • In 2003, it had assets of over £500 million, lent around £150 million and had approximately 200 employees. • In 2002 Imperial made the decision to replace its IT infrastructure that supported the delivery of its mortgages, savings and investments products. The contract was worth just under £2 million. • Chose Puma Financial Systems whose system was used by 40% of the UK’s building societies as well as a range of banks.

  7. Key Issues / Tensions • Extent to which system statutorily compliant • Quality of the software (versions crashing, not delivering promised upgrades, proliferation of workarounds) • Ability of system to link with other elements (ATM network, FinPlan, etc) • Costs and responsibilities, trust

  8. Meeting between clients and consultants TC BEV JANICE DAVID PETER CONSULTANT 1 CONSULTANT 2 DAVID

  9. Gwyneth Paltrow Peter: Welcome everyone. (.) I want to introduce you to Tim. He works at [University Business School] and is going to be observing our meetings. Tim would you like to tell us something about your project? Tim: Thank you for letting me sit-in on your meetings. (.) I am conducting research into the transfer of knowledge between consultants and their clients with colleagues at two other universities […] (.) and […]. We are sponsored by […], (.) the main funder of social science research in the UK. It is not intended to be evaluative in any way. I look forward to learning more about your project over the coming months and am happy to answer any questions you may have. Peter: Great. Janice (.) when the research is finished (.) and the film of the book is made [turns and looks at person to whom remarks addressed] you will be played by Gwyneth Paltrow. Participants: LLLLLLLLLL-L-l-l-l-l-l[-l-l-l Peter: [lll Right (.) let’s follow the agenda. Minutes of the last meeting. Any comments, updates?

  10. Red Badge David: These seem a large number of problems to fix before the next conversion. We only have one more meeting after that. Can you be confident that we can go live? Jonathan: Sure. But if you look at the incident report most of the problems are cleared-up on average in less than (.) a day. Many of the active issues are not high priority and so show stoppers. (.) But it would be helpful if we could have more of Sarah’s time. (.) I know she’s pressed on other jobs (.) but her input would help in fixing Summit to produce the new format MFS’s and (.) QFS’s. Beverley: He’s after his (.) red ba-hh-dge. [waves her security badge] Peter David: Beverley: LLLLLLL[llll Jonathan: (wry smile) Graham: LLllll Beverley [She’s our-h Sarah now not your Sarah. Peter David: Beverley: : LLLLLLllll Jonathan: (smile) Graham: Lllll

  11. English Version Jonathan: You got Georges’s report? Peter: George sent me something that I didn’t have a clue about. Now I’ve got the English versio-h-n. [Expansive smile Peter David: Beverley: LLLLLLLLLLL[L-L-Ll Jonathan: Graham: LLlllllllllll Peter: [Right uhm Do we take a machine out of Post Office Row and install some kind of temporary arrangement? It would mean maintaining a limited

  12. Reasons for Laughing at “English Version” • Criticism of Puma: ‘I felt Peter was criticizing Puma and the way they can sometimes make things overly technical and complex’. (Imperial employee) • Criticism of George: ‘I agree with Peter. I saw that report and the guy just didn’t produce a clear report’. (Imperial employee) • Lack of clarity: ‘We are all learning fast. Peter was commenting on our frustration at having to make decisions with incomplete information’; ‘It was about Puma’s communication with us’. (Both Imperial employees) • Peter’s preference for information: ‘Peter’s not technically-minded, I can just imagine his reaction to that report. He likes things in plain English. That’s what should have been done’. (Imperial employee) • Incongruity: ‘They think of us as techies and often joke that we speak another language’. (Puma consultant) • Not funny: ‘I don’t really remember the remark. I’m not sure if I laughed’. (Puma consultant)

  13. Key Points • Humour is a pervasive but overlooked aspect of the client-consultant relationship. • Collective response can hide important within group differences. It does not automatically signal consensus. • Humour does not represent a common definition of a situation. • Used to overcome tensions in the client-consultant relationship. • Differences in response most marked in relation to criticisms of the consultants. • Consultants themselves not unified in their response. One consultant is closer to client than the other.

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