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Web strategy

Web strategy. ICARDA2.0 :: re-design project. Overview. Site mission, design goals & scope Research findings Functionality. Site mission. .. provide access to research outputs .. increase impact by communicating knowledge more effectively Theme: 'enabling conversations'.

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Web strategy

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  1. Web strategy ICARDA2.0 :: re-design project

  2. Overview • Site mission, design goals & scope • Research findings • Functionality

  3. Site mission .. provide access to research outputs .. increase impact by communicating knowledge more effectively Theme: 'enabling conversations'

  4. Site goals Improve ICARDA’s external presence: Establish the ICARDA brand as the dominant thought leader on dryland agricultural research. Ensure transparency to stakeholders: Open a window on ICARDA’s research impact and demonstrate effective use of resources. Increase usability: Provide effective access to ICARDA’s research outputs and knowledge Facilitate stakeholder interaction: Enable conversations and collaboration with key stakeholders

  5. Design objectives Refresh homepage design •Enable dynamic reuse of content by implementing CMS •Develop templates to improve information design and assign content responsibility •Improve information architecture and navigation •Enable online collaboration (seamless, single log-in, secure) •Improve and refine search •Improve accessibility of website (AAA, mobile, low bandwidth, Arabic)

  6. Project scope • •Research context, content and users • •Develop new information architecture • •Write web strategy • •Redesign Homepage • •Implement Content Management System • •Implement search function • •Bring www.icarda.org up to web 2.0 standards • •Build online collaboration space • •Migrate content to new site • •Design blueprints and wireframes • •Develop ca. 30 page templates • •Built and test prototype • •Provide training for use of CMS

  7. Research

  8. Web stats .. 3.4 pages per visit .. 75% leave in 30s or less .. 7000 hits per day .. Jobs page most visited (as of 23 Feb 2010)

  9. Search cloud (Google)

  10. Heuristic evaluation .. simplify .. consistent layout .. re-write content .. integrate social media

  11. Content analysis > content model > low level IA .. content audit .. content inventory .. content map .. content model

  12. Content map

  13. User research > mental model > high level IA .. interviews .. online survey .. card sorting

  14. Key stakeholders > Personas & Scenarios .. impact seekers (donors & policy makers) .. media .. researchers (ICARDA, Outreach, NARS, CG & wider scientific community)

  15. User needs :: donors & policy makers •Compatible with their priorities •Measurable ROI •Mutually beneficial partnerships •Need responsiveness and flexibility •Well-written, clear and current information •Targeted, relevant, impact-based reporting •There is a need for “results” •Prompt, brief, non-scientific reports which specify outcomes and impacts •Synthesis project reports

  16. User needs ::media • stories with a human face • news releases • resource section • images • events calendar • expert guide • personal contact and ongoing relationships

  17. User needs :: researchers • •Reduce email traffic • •Take advantage of Web 2.0 tools • •Improve findability of documents and data • •More e-communication • •Brief, targeted, timely information • •Clearing house: Facilitate the sharing of ICARDA and NARS information • •Feed in stories to CODIS • •Help with media liaison • Increased visibility • •Regional representation • •Researcher profiles with accurate contact data • •Improved internal communication • Improved response rates

  18. Core functionalities .. Browse publications .. Browse projects .. Browse staff + .. Search .. Online collaboration (blogs, wikis…) .. Social media integration, RSS feeds... .. Media section (press releases, contact, events calendar)

  19. Content management :: re-use & re-cycle .. the software (CMS Drupal) .. no page without owner .. focal points keep content current .. publishing process approved by final editor .. content flow model

  20. Content flow

  21. Approach :: agile design .. 2nd of 3 iterations of building & testing .. 2 weeks each round .. synchronized with intranet project .. now we test structure only .. no visual design yet

  22. icarda2.0 :: prototype .. permanent URL for evolving prototype http://beta.icarda.org .. project website http://manaf.drupalcafe.com http://icarda2.benale.net

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