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The three-year draft web strategy

The three-year draft web strategy. Susan Farrell Head of Web & Mobile Services. Web governance model. Administrative Information Services Group. Strategic view. Overseeing development and implementation of web and mobile strategies. Advisory Board. Design Authority. User view.

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The three-year draft web strategy

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  1. The three-year draft web strategy Susan Farrell Head of Web & Mobile Services

  2. Web governance model Administrative Information Services Group Strategic view Overseeing development and implementation of web and mobile strategies Advisory Board Design Authority User view Providing user view for development and implementation of web and mobile strategies and projects User Groups Students Staff External users Technical Community engagement Building a web community with shared standards and values. Engendering ownership of, and commitment to, a world class UCL website CMS User Group Developer network Web and mobile WebNet Meeting 3x a year

  3. Vision for web As the users’ experience of UCL’s web presence reinforces and shapes their perceptions of UCL as an institution, the total presence will consistently reflect the excellence and distinctiveness of UCL.

  4. Challenge 1 – Thinking of the user journey

  5. Challenge 2- One organisation or many?

  6. Challenge 3 – Thousands of editors

  7. Challenge 4 – Inconsistent terminology

  8. Challenge 5 – No url structure ucl.ac.uk/brain-sciences ucl.ac.uk/laws ucl.ac.uk/ah engineering.ucl.ac.uk/ ucl.ac.uk/populationhealth-sciences ucl.ac.uk/shs ucl.ac.uk/lifesciences-faculty ucl.ac.uk/maps-faculty ucl.ac.uk/medical-sciences bartlett.ucl.ac.uk

  9. Challenge 6 – Heterogeneous technology 35% of ucl.ac.uk ... The rest of ucl.ac.uk ... uses uses Silva - the centrally-supported CMS includes over 700 sites involves over 3000 editors

  10. Challenge 7 - Funding

  11. Web strategic objective 1 Promoting and governing the web at UCL Stakeholder buy-in Governance Leadership /ownership Education and training

  12. Web strategic objective 2 Mobile first anytime, anywhere, device-independence Responsive design Design Language Mobile student experience

  13. Web strategic objective 3 Optimising the user experience and design of UCL’s websites and applications and enabling good communications Regular user research Optimising key user journeys Web communications tools

  14. Web strategic objective 4 Raising the quality of web content and enabling the consumption of data Enterprise search experience Content and data structures Consistent urls UCL data dictionary

  15. Web strategic objective 5 Providing a cutting edge design and development environment Design and development roadmap Standardised/rationalised code base Automated build, test and deploy process Consistent revision management processes and repository

  16. Web strategic objective 6 Enabling optimal performance, scalability and reliability for UCL’s web presence Upgrade Silva Select and implement new CMS Performance monitoring and development

  17. Web strategic objective 7 Enabling the most efficient student recruitment process Replace current prospectus database Enable reuse of data Devolved updating of content Optimised user journeys for student lifecycle

  18. Web strategic objective 8 Supporting Research Strategy (leadership, cross-disciplinary, impact) Improved findability of IRIS and Discovery data Research web promotional strategy

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