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New web-communication strategy. European Commission Research DG Alexandra RUETE. New CORDIS functionalities. The larger context WHY new CORDIS functionalities Behind the scenes. EU Research Family. DG Research DG INFSO (Information Society) DG ENTR (Enterprise)
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New web-communication strategy European Commission Research DG Alexandra RUETE
New CORDIS functionalities • The larger context • WHY new CORDIS functionalities • Behind the scenes
EU Research Family • DG Research • DG INFSO (Information Society) • DG ENTR (Enterprise) • DG MOVE (Mobility and Transport) • DG ENER (Energy) • DG EAC (Education and Culture) • ERC (European Research Council) • REA (Research Executive Agency)
Effective and Efficient Web Communication • good and reliable quality • well written • adapted to the different publics/ target audiences that read it • well organised and structured • presented in a user-friendly way Development of the new web-based communication strategy
Target audiences • Participants in EU Framework Programmes (in broad term) • Research community in general • General Public/ Society in general • Industry - investors and potential users • Press/ media • Policy makers (European, national, regional) • Information multipliers, intermediaries e.g. NCPs, information relays.
New EU R&D web-based communication strategy Threefold division of key EU R&D web services – following clear focus: • Research on Europa:THE web portal for general information on EU research • Participant Portal: THE web portal for the participants in the EU Framework Programmes • CORDIS: THE web portal for dissemination of information on EU‑funded research projects and their outcomes as well as their exploitation