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CTSI Clinical Research Center

CTSI Clinical Research Center. February 22, 2012. Indiana University Kelley MBA Students Lauren Feldman Medha Hazari Chris Mahon Jen Michuda. Comprehensive Marketing Plan Presentation. Outline.

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CTSI Clinical Research Center

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  1. CTSI Clinical Research Center February 22, 2012 Indiana University Kelley MBA Students Lauren Feldman Medha Hazari Chris Mahon Jen Michuda Comprehensive Marketing Plan Presentation

  2. Outline • Goal: To increase awareness and utilization of the Clinical Research Center (CRC) and to develop partnerships between investigators and pharmaceutical companies. • Recommendations • Redesign website • Develop more extensive marketing materials • Increase access to research participants

  3. What people are saying • “Great collaborations and resources coming out of our CTSI…” • “CRC is invaluable.” • “Really nice to have this at IU. Thank you.” • “CRC has been very helpful!”

  4. Key Takeaways from the CRC Survey • 190 survey participants, primarily investigators • 81% of those surveyed are aware of the CRC and 60% have used the CRC • The Recruitment Office and Regulatory Assistance have the greatest discrepancies, with 46% of survey participants aware of the services, but only 16% have used them • Some of the biggest challenges when starting a project are finding participants and availability of staff • When considering a research facility, availability and access to patients is the #1 challenge

  5. Website Redesign • Our website recommendation focuses on three components: • Easier navigation • Quick links at the top of the CRC Homepage • “Start Here” • “FAQs” • “Inquiry Form” • FAQs page • “Start Here” link

  6. Website: Start Here Quick Link • Main CRC Resources • 24/7 Staff • Inpatient and Outpatient facilities • Feasibility Assessments • Lab Processing • INResearch.org • One facility for all research disciplines • Fee structure for researcher use • Regulatory Assistance link • Recruitment Office link • How to become a PI

  7. Comprehensive Marketing Plan

  8. Patient and Industry Recruitment Recruiting patients • Finding participants is critical for PI’s • When survey participants were asked whether they would utilize a free feasibility assessment for grants, drug trial applications, and hypothesis construction, including a search of the medical records systems for patient matching, 57% answered “Likely” or “Definitely” and nearly 20% more were open to the idea • Develop and implement the feasibility assessment resource • Let researchers know if patients are available for their studies • Advertise InResearch.org on the CRC website • Allow for matching of researchers with willing patients

  9. Patient and Industry Recruitment Recruiting companies for industry-sponsored studies • Increase marketing materials • Design a pamphlet with CRC resources, location and primary contact • Set-up a CRC LinkedIn group • This will assist in developing relationships and collaboration • Email monthly updates on new projects • Maintain engagement and awareness of the CRC with who has used in past

  10. Summary • Recommendations: • Redesign website • Develop more extensive marketing materials • Increase access to research participants Additional Recommendations: • Leverage 70+ PI database started in order to expand PI/Study connect program • Suggest web design intern or additional project to implement website changes

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