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Penentuan harga keluaran: Strategi Penentuan harga

Penentuan harga keluaran: Strategi Penentuan harga. Strategi perletakan harga produk baru. Peringkat pengenalan pada KHP:- Perletakan harga tarahan pasar Perletakan harga kemasukan pasar. Strategi perletakan harga campuran produk. Perletakan harga baris produk Perletakan harga pilihan

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Penentuan harga keluaran: Strategi Penentuan harga

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  1. Penentuan harga keluaran: Strategi Penentuan harga

  2. Strategi perletakan harga produk baru • Peringkat pengenalan pada KHP:- • Perletakan harga tarahan pasar • Perletakan harga kemasukan pasar

  3. Strategi perletakan harga campuran produk • Perletakan harga baris produk • Perletakan harga pilihan • Perletakan harga produk tertawan • Perletakan harga produk sampingan • Perletakan harga produk longgok

  4. Strategi perletakan harga pelarasan harga • Perletakan harga diskaun dan elaun • Perletakan harga sendi • Perletakan harga saikologikal • Perletakan harga promosi • Perletakan harga geografi • Perletakanharga antrabangsa

  5. Perubahan Harga • Memulakan perubahan harga • Bertindak keatas perubahan harga

  6. Perletakan harga dan dasar awam • Perletakan harga diantara paras saluran • A) Harga tetap • B)Perletakan harga menyambar(predatory) • Perletakan harga merentasi paras saluran • A)Diskriminasi harga • B) Perletakan harga tipu daya

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