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Possible Futures

Possible Futures. For the Music Industry.

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Possible Futures

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  1. Possible Futures For the Music Industry

  2. “’In the early 1920s,’ Bigend said, ‘there were still some people in this country who hadn’t yet heard recorded music. Not many, but a few. That’s less than a hundred years ago. Your career as a “recording artist”’- making the quotes with his hands – ‘took place toward the end of a technological window that lasted less than a hundred years, a window during which consumers of recorded music lacked the means of producing that which they consumed. They could buy recordings, but they couldn’t reproduce them. The Curfew came in as that monopoly on the means of production was starting to erode. Prior to that monopoly, musicians were paid for performing, published and sold sheet music, or had patrons. The pop star, as we knew her’ – and here he bowed slightly, in her direction – ‘was actually an artifact of preubiquitous media.’ ‘Of-?’ ‘Of a state in which "mass” media existed, if you will, within the world.’ ‘As opposed to?’ ‘Comprising it.’” Exchange between Belgian marketing guru Hubertus Bigend and journalist Hollis Henry, former lead singer for The Curfew, in the novel Spook Country by William Gibson (2007), p. 103.

  3. “’Musicians, today, if they’re clever, put new compositions out on the web, like pies set out to cool on a window ledge, and wait for other people to anonymously rework them. Ten will be all wrong, but the eleventh may be genius. And free. It’s as though the creative process is no longer contained within an individual skull, if indeed it ever was. Everything, today, is to some extent the reflection of something else.’” Hubertus Bigend to “coolhunter” Cayce Pollard in the novel Pattern Recognition by William Gibson (2003), p. 68.

  4. “We need to re-educate ourselves about human interaction and the difference between downloading a track on a computer, and talking to other people in person and getting turned onto music that you can hold in your hands and share with others.” “Nashville rocker and vinyl champion” Jack White in a news release on his being named 2013 ambassador for Record Store Day, as reported in The Tennessean, February 25, 2013, p. 3A.

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