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The Changing Landscape of Organizations

Some Characteristics of Postmodern Society (Information Revolution). Things move fasterLife is more fragmentedLife is less consistentThis is a consequence of GLOBALIZATION!. Globalization and Organizations. Globalization is

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The Changing Landscape of Organizations

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    1. The Changing Landscape of Organizations COMM 254: Organizational Communication

    2. Some Characteristics of Postmodern Society (Information Revolution) Things move faster Life is more fragmented Life is less consistent This is a consequence of GLOBALIZATION!

    3. Globalization and Organizations Globalization is… “the rapidly developing process of complex interconnections between societies, cultures, institutions, and individuals world-wide.” (quote by Tomlinson, p. 308) Types of organizations reflecting the impact of globalization See table on p. 309

    4. Communication & Globalization Contributors to the Effects of Globalization Laissez-faire capitalism (see p. 308) Advances in travel technologies Advances in communication technologies

    5. Communication & Globalization Influences on Organizational Communication Compression of time and space Demand for cultural consciousness and reflexivity Fading of cultural distinctiveness (disembeddedness)

    6. Communication & Globalization Some Strategies (p. 313)… Aspatial careers Awareness-building assignments SWAT teams Virtual solutions

    7. Communication & Globalization Some Additional Concerns… Organizations rely on effective communication to manage identity; yet as the rhetorical “audience” becomes more global, finding effective identity messages becomes much more difficult.

    8. Communication & Globalization Some Additional Concerns… Service organizations are becoming more dominant (at least in the US) and depend heavily on effective communication for customer satisfaction and profitability; yet the push for competitiveness often results in shortchanging customer service staffing and training.

    9. Communication & Globalization Some Additional Concerns… Communication is critical to employee socialization and organizational identification; yet the reality of the disposable worker makes it very difficult to establish the kind of interaction needed to facilitate a sense of organizational unity.

    10. Communication & Globalization Some Questions… How is communication both a source of cultural distinctiveness and a tool for bridging that distinctiveness? How can the competing forces of convergence and divergence be managed communicatively (p. 312)? In terms of the potential effects of globalization, do you tend to take a more utopian view or a more dystopian view (pp. 310-311)?

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