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Conferences Designed to Flex and Thrive Through Changing Economic Times

Conferences Designed to Flex and Thrive Through Changing Economic Times. Penn State Partners - Conferences & Institutes. Issues in the Market:. 2009 Exhibition and Conf. Industry Outlook: 63% predict revenue growth reduction Industry lags the economy 2009 CES attendance : -22%

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Conferences Designed to Flex and Thrive Through Changing Economic Times

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  1. Conferences Designed to Flex and Thrive Through Changing Economic Times Penn State Partners - Conferences & Institutes

  2. Issues in the Market: • 2009 Exhibition and Conf. Industry Outlook: • 63% predict revenue growth reduction • Industry lags the economy • 2009 CES attendance: -22% • Hotel/business meetings: • Business meetings: 7% cancelled • Attendance: -5% NYT, need date

  3. Issues in the Market: • Peer Institutions: • Reduced travel commitment • Stagnant number of conferences; reduced attend. • Technology growth/expectations • Cost increases (Energy, travel, food, etc.) • Generational differences in learning

  4. Challenges to C&I: • C&I Business status – to be completed: • Enrollments: • Revenue: • Number of conferences offered and participants

  5. Characteristics of the ‘Ideal Solution’: • Allows C&I response to changing market • Participant centered • Positions C&I as leader in industry • Creates competitive advantage for C&I • Alters existing value proposition • Aligned with Outreach strategic initiatives • Generate revenue

  6. Proposed Model Pre-Conference Marketing Market for ‘Add-On’ produts (Team 2?) • ‘Communities of Learning’ • Regional reports • Networking • Shared pres. • Research props. • Exhibitor Info • Next conf. ideas • Pre-Conference Networking • Pre-build comm. • Define content • ID technology • Vet local content • Distributed Conference • Push-pull content • Regional reports • Set ‘future charge’

  7. Proposed Solution: ‘Distributed’ Conferencing • Regional conferencing partnerships • Host location shares content with regional partners • Test new technologies while hosting: • Participant driven content: World Café, Bar Camps, etc. • ‘Communities of Learning’ as market development • Interactive between partners • Post-conference revenue

  8. How it will work:

  9. Revenue Sources for PSU C&I:

  10. Proposed Model Pre-Conference Marketing Market for ‘Add-On’ products (Team 2?) • ‘Communities of Learning’ • Regional reports • Networking • Shared pres. • Research props. • Exhibitor Info • Next conf. ideas • Pre-Conference Networking • Pre-build comm. • Define content • ID technology • Vet local content • Distributed Conference • Push-pull content • Regional reports • Set ‘future charge’

  11. Overview of the Proposed Solution: • Revised model for conferences • Distributed architecture (Hub-spoke) • Establish University partners (Push-pull) • Participant driven • Pre- & post-conference • ‘Communities of Learning’ • Market for post-conference products • Leverage Technology: • Social networking • New conferencing techniques • Benchmark results

  12. Benefits • First in market – Competitive advantage • Focus on participant experience • Pilot new technologies and techniques • Reposition C&I - new suite of services • Allows for smaller conferences while increasing revenue • New market for maxed-out conferences • Allows for balancing of F2F and tech

  13. Pilot Project: Energy Efficiency • Appropriateness: • ‘Green’ audience open to change • Possible grant to support • Positions Outreach as a leader in energy

  14. Pilot - How long; how much • Human resource commitment: • Technology support • C&I project management • Technology: • Room equipped to act as host or partner • Option: Partner with PSPB • Training for speakers/ID&D: • Partner with World Campus

  15. Keys to Outreach Success • Organizational commitment • Financial and human resources • Help with change management • Gettingthe ‘right partners’ • Aligned in tech, commitment, visibility • Expertise must benefit PS C&I • Passion for the project • Willingness to accept risk • May involve failed initiatives • Persistence is crucial • Reinvestigate possible institutional barriers • AD03 or workaround • Ability to issue CEUs to distance participants? • Offer our participants CEUs from partners?

  16. PrimaryBenefits • New leadership role within industry • New channel for Outreach strategies • New business model that can move with the market • Proactive rather than reactive • New value proposition

  17. • partner w/ facilitators and planners • content defined by participants • social networking • I.D. appropriate technology solutions • vet local presenters • social networking • posted materials from break-outs • continued conversations • presentation sharing • new conference research/proposals? • exhibitor information • table sessions – post materials • World Café activities • regional report-outs • participants moderating online communities • set the charge for the continuing interaction Partner Partner Host Host Participant & Partners Planning Participant & Partners Planning Inputs Input to Team 2-type Project $ Revenue Generation $ • new research • other conv (?) • presentations • courses Partner Partner Face-to-face Gathering Marketing(Announce Conference) Face-to-face Gathering Community ofLearning Community ofLearning Community ofLearning Community ofLearning

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