Conferences Designed to Flex and Thrive Through Changing Economic Times

1. Conferences Designed to Flex and Thrive Through Changing Economic Times Penn State Partners - Conferences & Institutes

2. Overview of the Solution: • New type of partnership for Outreach and C&I • Maintain a leadership position in conferencing • Access to increased breadth of expertise • New revenue streams for Outreach units • Balance between technology and F2F • Allows C&I to shift with the market • Aligned with Outreach strategic initiatives

3. *Challenge or ‘Compelling Problem’: • C&I Business status: • Enrollments: Need to get numbers, trends if possible • Revenue: Need to get numbers • Number of conferences offered and participants • Industry research: to be completed • Reduced travel commitment • Stagnant number of conferences; reduced participants • Technology growth and expectations • Cost increases (Energy, travel, food, etc.) • Generational differences in learning

4. Opportunity and Market • Market details • Size and growth rate for 5 years • Focus on your segment of the target market • Demonstrate a defensible % of market share • Why you won’t get squashed • A graph format works well

5. Proposed Solution: Hub & Spoke Conferencing • Regional University conferencing partnerships • Host location shares content with partners hosting regional events • Test new technologies while hosting: • Participant driven content: World Café, Bar Camps, etc. • ‘Communities of Learning’ as market development • Interactive between partners • Potential market for Team 2 products

6. C&I Responsibilities:

7. Revenue Sources for PSU C&I:

8. Website Content • Internet Café: • Free content: • Blogs, Ideashare, Networking, Facebook, etc. • Sponsors to exhibit • Revenue Generating Library: • Presentations, PPTs, video, other resources

9. Benefits • New revenue streams for C&I • Encourages cross-unit collaboration • Solidify C&I as leader in national conferencing • Simultaneously test new technologies and conference models • New suite of services for C&I to sell • Addresses economic conditions and energy issues • Allows for smaller conferences while increasing revenue • New market for maxed-out conferences • Audience appeal - Participant driven content • Addresses generational issues • Future international exposure • Balance of F2F and technology – allows us to shift with the market as we will have exposure to both • Mission alignment - Increases breadth of content to share with PA • Aligned with Outreach strategy)

10. Pilot Project: Energy Efficiency • Appropriateness: • ‘Green’ audience • Relevant topic – tied to current issues and Outreach strategy

11. Resources Required to Pilot: • Standard conference requirements • Willing university partners • Champions – C&I Project Lead and AVP • Technology in the Conference Center • Tech support (1-year fixed) • Training for staff on new suite of services • AD03 approval • Instructional design & speaker training

12. How long; how much • Human resource commitment: • Tech support (1-year fixed): Total comp. $50K +29% • Assoc. Director, C&I: Total comp. $60K +29% • Technology: • Room equipped: Get estimate from 119 Outreach • Option: Partner with PSPB Get estimate from Day of Connection production • Training: • Speaker/instructional design Partner with World Campus

13. Keys to Outreach Success • Organizational commitment • Financial and human resources • Help with change management • Getting the ‘right partners’ • Aligned in tech, commitment, visibility • Expertise must benefit PS C&I • Passion for the project • Willingness to accept risk • May involve failed initiatives • Persistence is crucial • Reinvestigate institutional barriers • AD03 • Ability to issue CEUs to distance participants? Offer our participants CEUs from UGA? Partner with World Campus to issue credit?

14. Summary with Key Benefits • New leadership role within industry • New channel for Outreach strategies • New business model that can move with the market • Proactive rather than reactive • New value proposition