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Webbanalys KTH EES

Webbanalys KTH EES. Overview 30 000 pages. Who visits?. Engaged – many pages, long time on site Default – website as start page Departmentalist – works for and visits dept site Student – needs to visit for specific tasks Applicant – potential students

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Webbanalys KTH EES

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  1. Webbanalys KTH EES

  2. Overview 30 000 pages

  3. Who visits? • Engaged – many pages, long time on site • Default – website as start page • Departmentalist – works for and visits dept site • Student – needs to visit for specific tasks • Applicant – potential students • Jobseeker – looking to work at KTH • Skydiver – stumbles on a specific page

  4. What do they visit? • 55% departments (15% people pages) • 10% people search • 20% Education (10% course pages) • 2% Research • 1% Calendar • 1% News • 85 pages = 40% of pageviews

  5. Location

  6. Traffic sources

  7. Department pageviews

  8. Visitor behavior - departments

  9. Education • Template for thesis popular • EL2520 kurshemsida popular • Long tail • about 1000 pages (Spring 2013) had 1 pageview • 1400 had 1 or 2 • About 400 pages had more than 1 pageview a week • Old course websites still live

  10. Calendar • Master thesis presentations most viewed • KERS seminar from 2010 receives traffic due to Wikipedia entry.

  11. Contact • “Labs within EES” page most viewed • “Contact with management and key functions” next most viewed • Nothing else gets 1 pageview a day

  12. Research • Publications are the main visited content (45% of pageviews) • Strategic research areas page account for 20% of pageviews

  13. About EE • The “nätbaserad utbildning” content caused a spike • About 25% of pageviews during period analysed

  14. Recommendations • Reduce number of pages • Research visitor types & create personas • Fix analytics implementation! • Improve findability

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