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A4CarShare.com F or employees working in the ‘Golden Mile’ area. Benefits of an area-wide system. Critical mass Pool of 1,000 car-sharers needed to max potential Not achievable from any one company Allows smaller organisations also to participate Value for money
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A4CarShare.com For employees working in the ‘Golden Mile’ area
Benefits of an area-wide system • Critical mass • Pool of 1,000 car-sharers needed to max potential • Not achievable from any one company • Allows smaller organisations also to participate • Value for money • Very expensive for each organisation to pay for own • System paid for by Transport for London – free! • Can focus expenditure on innovative promotion • Collaborate together on marketing the system • Managed for you
Why Tfl chose Rideshark • Technical competency • software engineering / sustainable transport expertise • Data security & privacy • Microsoft Gold Certified Partner • Passed stringent security reviews • Used by high tech, military and banking organizations • ISO 27001/27002 Information Security Management Standard • Accreditation in process • Scalable service • Integrated multi-tenantsystem designed for business continuity and emergency preparedness • Largest integrated feature set of services • Best practice – recognised world leader
It’s in the things you can’t see • Address verification using 4 address databases • Intuitive Logic only shows information relevant to user • Over 3,000 customizations can be turned on/off in seconds • 10 administrator levels • Single registration for all user functions • Surveys can utilize user data in the questions • Perpetual cross-system upgrades (inclusive) • Unparalleled security • External 3rd party hacker testing • Monitored Intrusion Protection Devices • 22 Servers running your application • Integration, Integration, Integration ...
Features of A4 Car Share • Only approved ‘Golden Mile’ members have access • Use security validation emails • Potential of over 20,000 car share partners • Maximise successful matches via secure searches • Provides monitoring data • Record, track, monitor and report on GHG emission savings, cost and health benefits by businesses • Integrated incentive module • Reward sustainable transport choices provides data • Can also use for single trip matching • For example business events, trips
London 2012 – major impact on m4-a4 25 July – 13 Aug and 29 Aug – 10 Sept • All roads in and around Gunnersbury very busy and subject to significant delay • Olympic Route Network (ORN) to Heathrow will be in operation on the M4/A4 during Games period • Particularly affect: • M4 J2 Eastbound • Chiswick Roundabout Eastbound • www.getaheadofthegames.com
More Businesses Involved = better chance of finding a car share partner
How can you help? • Record interest in participating • www.surveymonkey.com/s/A4CarShare • Support marketing • Can you provide fence space for a banner, leaflet parked cars, internal intranet promotion, etc? • Provide financial support • Access to advertising media, provide prizes for incentives, contribution to promotion • Simply promote A4 Car Share to employees
A4 Car Share: the year ahead • Establish business support • Website info • Social media channels • Marketing campaigns • Events • Incentives • Encourage drivers already offering lifts to register • Promote car sharing to drivers currently travelling alone
Next Step • Simply register your interest at: • www.surveymonkey.com/s/A4CarShare • We will then get in contact to discuss the specifics Colin Black Contemporary Transport 0207 1935432 colin@contemporarytransport.co.uk