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Habitat for Humanity

Habitat for Humanity. David Bohan Jackie Cavnar. If I only had a…. What are your greatest communications challenges? What are your greatest communications successes? What do you think better communications will help you accomplish?. Tools for a great campaign.

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Habitat for Humanity

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  1. Habitat for Humanity David Bohan Jackie Cavnar

  2. If I only had a….. • What are your greatest communications challenges? • What are your greatest communications successes? • What do you think better communications will help you accomplish?

  3. Tools for a great campaign • Resources from national organization • Resources from state organization • Resources from local organization

  4. Why do you tie them together • Consistency is key • Strengthen the brand • Reputation management • Donor experience • Volunteer experience • Homeowner experience

  5. Telling the story A good case statement will answer five basic questions. • What is the need? • What evidence is there that this is a pressing need? • How is your organization uniquely qualified to tackle this need? • What will be the benefits of your action? • What are the negative consequences if you fail?

  6. Telling the story • Begin by assembling an internal case. • Gather all the data you can find as to why someone should give to your organization. • Find specific details, facts and figures that not only support the need for what you do, but also demonstrate how it is working. • Pull financial records to demonstrate your solvency.

  7. Telling the story • Pull background material—everything from your mission statement to press clippings to past annual fund letters. • Gather testimonials from people you have helped and statistics about the demographic you serve. • Interview donors and find out what compelled them to give. • Collect any information you can find that will paint a picture of the future without your solution.

  8. Telling the story Be sure to stay away from • Using too much technical jargon • Overwhelming the reader with too much information • Writing a case that is void of emotion

  9. Telling the story • Case statement • Habitat exists because…. • Your support enables us to…. • In the past year, we have accomplished…. • Without your support we would….

  10. When it is not right?

  11. Martha O’Bryan Center

  12. Christian Women’s Job Corp

  13. Tools to help you succeed • Facebook – Habitat stories in a blog; repurpose stories for local newspapers • Contribute stories to an editor to post on website and other social media • More consistency on local websites • State Facebook page is all board and donor entries – need more stories • Habitat for Tennessee You Tube channel

  14. Tools to help you succeed • Email volunteers and donors with a hyperlink to like us on Facebook • Ask volunteers and donors to blog about Habitat on their own websites • Ask homeowners to write stories for blog • Do a 10 or 20 year retrospective blog

  15. At every build • Dedicated photographer • Dedicated blogger • Dedicated social media contact

  16. Dream big • Connect with Care-A-Vanners and Tennessee State Parks • Increase donors by X percent • Increase volunteers by X percent • Work with a college sociology class to write case studies about the homeowners or Habitat’s impact on the community

  17. Questions Thank you

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