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The ABC’s of Leadership

Jennifer Biskey Erin Card Jesse Fretwell Jennifer Hilliard Joshua Trantham. Presented By:. The ABC’s of Leadership. Introduction. Focus: Technology. Strengths and Weaknesses. Strengths Affordability Easy to read Ability for readers to relate to the book Credibility of Dr. Hall

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The ABC’s of Leadership

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  1. Jennifer BiskeyErin Card Jesse Fretwell Jennifer HilliardJoshua Trantham Presented By: The ABC’s of Leadership

  2. Introduction • Focus: Technology

  3. Strengths and Weaknesses • Strengths • Affordability • Easy to read • Ability for readers to relate to the book • Credibility of Dr. Hall • Coincides with seminars • Weaknesses • Outdated look of book cover • Lack of investment in advertising • Modest biography of the author • Limited technological skills to modernize availability of The ABC’s of Leadership

  4. Opportunities and Threats • Opportunities • Offer as an eBook online • Create an audio CD of the book • Investment with search engines and advertisements • Threats • Competition with other leadership books • Diminishing amount of book readers

  5. Target Market • Young professionals • Leadership is always a part of a job, whether entry-level or managerial • Become more aware of different leadership styles

  6. Offer • Discounts • 10% off a purchase of 100 books or more • Free copy of Dare to be Different with a purchase of 50 or more copies of The ABC’s of Leadership • 10% discount if customer purchases both Dare to be Different and The ABC’s of Leadership • $2.00 coupon off each copy of The ABC’s of Leadership when a seminar is booked 8 weeks in advance • Offer an eBook

  7. Media and Creative

  8. Media and Creative

  9. Workbook • Help readers retain and put to use the information in the book • Fill in the Blank, Multiple Choice, True and False, Short Answer, Activities • Handed out at seminars after a book purchase • Digital Copy with E-book • Costs- developing workbook, printing

  10. Audio CD • Can listen on long business trips or on the way to work • Sirius XM stations • Costs- buying the CD’s, album artwork, packaging, recording • Recording Studio • $40/hour, $790 for 1,000 CD’s in jackets, total $1,010 • Home Recording • $40 for Pyro Audio Creator, $23.82 for 100-pack blank CD’s, total $278.20 for 1,000 CD’s and software

  11. Advertising • BusinessWeek, Fortune Magazine, Wall Street Journal • Costs in BusinessWeek • Full page 4 color - $115,600 • Full page black and white - $78,400 • 2/3 page - 58,800 • 1/2 page - $49,000 • 1/3 page - $31,400 • BusinessWeek book article

  12. Creative Concepts • New and Improved Book Cover • Illustrations for magazine advertisements

  13. Testing Requirements • Ratio of hard copies to eBooks • Take total number sold over a 6 month period • Separate by hard copy and eBook • Divide larger number by the smaller number • Arrive at ratio

  14. Testing Requirements • Example • 500 eBooks sold • 100 hard copies sold • 500/100=5 • 5:1 ratio of eBooks to hard copies

  15. Budget, Break-Even, and Profit/Loss Analysis • Possible changes in the market • How many books are sold • Budget issues • Budget Breakdown • eBook conversion • Audio CD • Workbook Production

  16. Budget, Break-Even, and Profit/Loss Analysis • Budget Breakdown • eBook conversion

  17. Budget, Break-Even, and Profit/Loss Analysis • Audio CD • Workbook Production • Size* • Number of pages* • Quantity* • Coating • File type • Proof type • Cover selection and shipping

  18. Implementation/Conclusion

  19. References

  20. May we answer any questions? Thank you for listening

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