Comptel Dynamic OSS for Cloud Services Management

1. Comptel Dynamic OSS for Cloud Services Management Demo – TMW Nice 2010

2. How does ICT often look today? Company A Company B Site 1 Site 2.... Site 1 Site 2.... Home/Remote Workers MPLS Managed VPN Service MPLS Managed VPN Service Wireless Broadband Internet Telephony Company A Data centre Company B Data centre Telephony Internet Data Storage Security Hardware Resilience Applications Telepresence Power Labour Telephony Internet Data Storage Security Hardware Resilience Applications Telepresence Power Labour

3. What’s the problem? today’s common SME IT issues desirable future • organic, messy, often hard to manage • costs difficult to monitor, budgets hard to set • risk of system failure unknown, recovery from IT issues haphazard and slow • expertise concentrated in few individuals • poor operational and management information • capability to expand limited by legacy issues • IT becomes a distraction from core business focus and a brake on progress common platform common applications and versions universal access to common data secure backup reliable support clear visibility of usage, faults, issues, performance transparent and predictable costs costs consistent with business size and growth IT becomes a cost-efficient enabler to growth

4. How might ICT look tomorrow? Company A Company B (Netbooks) Home/Remote Workers MPLS Managed VPN Service MPLS Managed VPN Service Wireless Broadband Cloud Service Provider OR Private Cloud (Owned / Leased) Virtual Desktop Servers Internet Virtual Environment Servers (Data, Applications, Telephony, Internet, Security, Resilience, Telepresence, Power, Labour) Telephony

5. How do we get there ? Traditional Adopting / Adopted Cloud (today) Cloud (tomorrow) Service Characteristics • CAPEX • Secure • Low risk • High TCO • Can’t scale fast to meet business needs • CAPEX or OPEX • Secure • Low risk • Improved TCO • Improved but limited scalability and ownership lies with you • OPEX • Secure? (public vs. private) • Med to high risk (early adopter) • TCO? Unproven • Scalability lies with SP • OPEX (IFRIC4?) • Secure managed risk • Optimised costs Scaling Operating System Operating System Virtualised Operating System Process Operating System Process Process Physical Application Application Application Application Architecture Evolution Process Application Application Application Abstraction Operating System Operating System Operating System Operating System Operating System Application Operating System Operating System Multiple Provider Federated Dynamic Operating System Dynamic Federated Storage Compute Network Dynamic Federated Network Storage Compute Network Storage Compute Network Storage Compute Physical Physical Physical Commercial Characteristics DIY vs. SP 95/5% 90/10 60/40 10/90 • Procurement of H/W and S/W • Manage multiple contracts and service levels • Fixed price contract • Procurement H/W or SP and S/W • Manage multiple contracts & Service Level • Fixed price contract (OPEX benefits) • Procurement of S/W and service • Fewer contracts • Integrated SL • Flexible contract • Procurement of service • Single contract • End to end SLA • Utility contract Key Customer Service Provider Customer or SP

6. SME’s want to focus on their own business cloud service provider user servers user Enterprise Customer storage user processing user customer service provider select services modify, add services add, change users monitor performance monitor charges make payments monitor usage • develop product and services • maintain environment • enable communications • monitor performance • monitor usage • charge & collect • settle • provide reports and management information applications user communications user backup user user security use

7. Automation is the key to unlock SME market Traditional model of service offering: Sell and customise by customer Automated cloud type of service offering: Self-managed and Zero-Touch 1’s Revenue Potential Cost Revenue Potential Increased ability to address smaller customers Profitability improvement + 10’s + = = Number of users per corporation Cost Profitability 100’s

8. Activity beneath the Cloud For Cloud services to succeed, what needs to happen? Comptel Dynamic OSS™ Fulfilment Information Management Control and Charge Manage products & services Process customer orders • Charge customers Storage Security Resilience Memory Application Charging Connectivity Processing Comms Settle with partners Manage service resources Provide transparency CUSTOMER PORTAL • Define and apply policy control • . Create customer environments CLOUD SERVICES ENVIRONMENT Monitor customer usage

9. Solution: Concept to Cash automationComptel Dynamic OSS for Cloud Services Management 1. Concept Manage products & services Define service elements, build products and bundles Manage customer orders Decompose product bundles Integrate third-party elements Orchestrate order delivery Storage Security Resilience • Charge customers • Product features and options • Usage-based pricing • Threshold recognition • Real time balance management Memory Applications Charging Connectivity Processing speed Comms services 2. Order 4. Self-Manage Settle with partners Funds distribution to 3rd parties Telephony Interconnect Settlement Manage service resources Manage physical “cloud assets’ Allocate resources to orders Monitor and upgrade capacity Reconcile inventory and actual resources Provide transparency Usage and charges Service elements and topology Account position Self-service moves / changes / adds 3. Cash • Control service environment • Define and apply business policy • Real-time management of customer service (restriction, upgrade, promote etc. Monitor customer usage Create customer environments CLOUD SERVICES ENVIRONMENT

10. Concept Order Cash Comptel and the CloudApplying Comptel Dynamic OSS to Cloud services usage rating, charging and balance management. prepaid options assembly and orchestration of bundles, features, product components physical and logical cloud service assets mix of comms and Cloud business policy application product decomposition and delivery create virtual environments, provision apps etc. revenue distribution for third party apps and services maintain service resource accuracy collection, e.g. real time capacity (QoS), telephony customer view of services, usage, charging, SLAs management information

11. IT SERVICES PLATFORM cloud capabilities COMMUNICATIONS SERVICES OSS shared capabilities PARTNER SERVICES OSS externally sourced capabilities Mixing communications and cloud • Cloud services require tightly integrated, focused control • Dynamic linkage with communications elements is also required for competitive advantage • Cloud services should not be a silo • Federated catalog is the ‘point of leverage’ of existing telco assets CLOUD SERVICES OSS MEDIATION CONTROL CHARGING FULFILLMENT CATALOG cloud services

12. Telco difference is the ability to blend ICT and Telco services PACKAGE and PLATFORM – what works for your business? PREMIUM 100 gigabyte storage (additional storage @ €10/gb) web package 1 virtual LAN included 8mb/s bandwidth guaranteed (bandwidth boost@ €10/ mb/s/hour) 8x5 support included up to 10 virtual desktops (additional desktops @ €4/day, €40/ month BUSINESS 200 gigabyte storage (additional storage @ €10/gb) web package 1 virtual LAN included 8mb/s bandwidth guaranteed (bandwidth boost@ €10/ mb/s/hour) ‘pro’ support included up to 30 virtual desktops (additional desktops @ €4/day, €40/ month) €50/month €150/month FIRST 500 gigabyte storage (additional storage @ €10/gb) web package 1 virtual LAN included 10mb/s bandwidth guaranteed (bandwidth boost@ €10/ mb/s/hour) ‘ultra’ support included up to 50 virtual desktops (additional desktops @ €5/day, €50/ month €200/month Telco only features PAY-AS-YOU-GROW scalable, out-of-the box computing power OPTIONS

13. Comptel and the Cloud Value summary • Comptel’s Cloud Services solution provides a comprehensive ‘concept to cash’ platform for carrier cloud services. • The Cloud Services solution helps CSPs to: • handle the resources and assets needed to run a commercially viable Cloud Services platform • mix communications and Cloud capabilities for competitive differentiation • get to market fast with clearly defined and easily managed products • create customer environments quickly, consistently and with minimal intervention • offer transparent charging and settlement to customers and partners • Monitor and intervene in real time for complete control of the services environment • Provide real-time access for customers to their own virtual service environment Comptel: making cloud services possible - and profitable

14. Credibility: Comptel Cloud activity Cloud Catalyst Partners Through the TMF Catalyst program, Comptel is demonstrating the importance of product and customer management in a Cloud services environment • Catalyst 1: Service Lifecycle Management Catalyst Showing how Cloud principles can be integrated into the telco service space, allowing cloud based services and traditional communications services to be combined. • Catalyst 2: Unified Service Delivery Management Showing how Cloud principles can be integrated into the telco service space, allowing cloud-based services and traditional communications services to be combined across multiple physical and virtual environments. • Catalyst 3: Cloud Service Broker Addressing barriers to adoption of Cloud services among prospective Enterprise customers. The Cloud Service Broker provides a trusted single interface between the enterprise and Cloud environments. • Solution for Cloud Service ProvidersDeep demoApplying Comptel Dynamic OSS to Cloud Services • Creating products and services, including the federation of product elements from partners and third parties • Fulfilling Cloud service orders across both telecoms and IT service (Cloud) domains

15. Solution Overview • End to end solution • Order Capture • Fulfilment • Provisioning • Mediation • Rating • Service Catalog • Small and Medium Enterprise customer offerings • Access (fixed and mobile) • Infrastructure • Applications • End user devices

16. Use Case • Centurion Property • Business: selling and letting residential commercial property • Head office in town • Staff • Mobile salespeople • Back office and admin • Orders a complete service package from a Service Provider • Access (Fixed and Mobile) • Infrastructure • Applications • End user devices

17. Demo Flow • Catalog of products and services • Order being placed and fulfilled • Infrastructure setup • Applications deployed • Users created • Hardware ordered • Infrastructure and application usage mediated and rated • Customer point of view • Service provider point of view

18. Empty Demo

19. Catalog of products and services

20. Placing an order for cloud services

21. Managing cloud services orders

22. Catalog driven fulfilment

23. The service provider’s inventory

24. The subscriber repository

25. Real time mediation and rating of cloud services

26. The service provider’s inventory in real time

27. THANK YOU