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Dynamic Data Center Enabling the Foundation for Cloud and Managed Services

Dynamic Data Center Enabling the Foundation for Cloud and Managed Services. Phil Meyer Software Services – Technology Specialist philme@microsoft.com. Partners. DDC Partners at WPC. Session Overview. This session is intended for:

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Dynamic Data Center Enabling the Foundation for Cloud and Managed Services

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  1. Dynamic Data CenterEnabling the Foundation for Cloud and Managed Services Phil MeyerSoftware Services – Technology Specialistphilme@microsoft.com

  2. Partners DDC Partners at WPC

  3. Session Overview • This session is intended for: • Software Services / Hosting / SPLA Partners already using or considering virtualization technology • Hyper-V, Xen or VMware • System Integrators, Value Added Resellers, ISVs and OEMs evaluating “cloud” options • Dynamics ERP Partners considering centralized management of end customer infrastructure • Any partners using VMware today and interested in saving money • In this session, you will learn: • What the Dynamic Data Center Toolkit is • Solution Architecture of the Toolkit • Steps taken by a “Dynamic Data Center Alliance” Partner in offering “private cloud” services • How to save money and make money from “private cloud” services

  4. Outline • IT Evolution • Microsoft’s investments • Emerging customer needs • How can hosters deliver? • Dynamic Data Center Toolkit • Dynamic Data Center Alliance • A word for ISV’s, SI’s, OEM’s, VAR’s and solution providers

  5. IT Evolution Cloud Web Mainframe Client Server

  6. Microsoft Investments Flexible Applications Development Tools Optimized Infrastructure

  7. Evolving Our Investments Enabling the Foundation for Clouds • Private Public Hosting Partners

  8. Evolution of Hosting Needs HIGH AVAILABILITY INSTANT SCALABILITY SCALE UP AND DOWN DISASTER RECOVERY SUPPORT SLA’s PAY AS YOU GO VIRTUAL APPLIANCES REAL-TIME VISIBILITY AND CONTROL INFRASTRUCTURE INTEGRATION THROUGHPUT REGULATORY COMPLIANCE SECURITY

  9. Therefore, it is real. Partner Hosted Cloud and Managed Services

  10. The cloud computing is changing the way the IT industry looks at user and vendor relationships… Vendors must become (or partner with) service providersto deliver their technologies indirectly to users.” – Gartner Hype Cycle for Emerging Technologies ‘08 Gartner’s Cloud Services Market Estimate, ‘09 $46B Today to $150B by 2013

  11. But How? • Take advantage of the Dynamic Data Center Toolkit • Available to all Microsoft Partners

  12. case study MaximumASP

  13. What is Dynamic Data Center Toolkit? • Prescriptive guidance for creating managed services and hosted Cloud offerings • On-demand VM provisioning • Sample portal helps provide hoster’s customers an integrated view of services + + End-to-end prescriptive guidance for creating cloud services, managed hosting

  14. Why Infrastructure Optimisation? Basic Rationalised Uncoordinated, manual infrastructure Standardised Dynamic Managed and consolidated IT infrastructure with extensiveautomation; knowledge captured and reused Fully automated management, dynamic resource usage, business linked SLAs; knowledge capture Managed IT infrastructure with limited automation and knowledge capture Cost Centre Infrastructure Maturity Business Enabler Efficient Cost Centre Strategic Asset Cost Service Levels Agility

  15. Basic Standardised Rationalized Dynamic No centraliseddirectory service Multiple directories Unified DirectoryService usingActive Directory Standard Configuration Group policy Right managementservices Central IDM Automated AccountProvisioning Federated Services IDENTITY AND ACCESS MANAGEMENT Ad-hoc Patching Multiple Desktop Configurations Manual Server Monitoring • Desktop Patching • Standard Desktop Images and Apps • Monitoring Critical Servers • Server Patching • Automated OS Deploy • Virtualization • SLA Management Infra. Capacity Model Mobile Mgmt.and Security Dynamic Workloadwith Virtual Infrastructure DESKTOP, DEVICE, AND SERVER MANAGEMENT No Dedicated Firewall Limited Network Infra. No Standard Antivirus • Standard Antivirus • Centralized Firewall • Basic Networking Services • Managed Firewall • Secure Remote Access • Client Side Certificates • Defense in Depth • Model-enabled SLA Monitoring • Automated Quarantine SECURITY AND NETWORKING • Ad-hoc Backups • No Recovery Testing Backup and Recoveryfor Critical Server SLA Backup andRecovery for all servers Central and BranchOffice Backup Self service data backup and administrationmanagement DATA PROTECTION AND RECOVERY

  16. Solution Architecture • Management and Customer Dashboards, Control Panels, Alerts, and Notifications Configuration Software Updates Software Distributions Asset Tracking Software Metering Desired Configurations Data Protection System Level Application Level Folder Level File Level Provisioning Auto Placement HA Cluster Management Image Management Monitoring Alerts Notifications Security Audits SLA’s Business Continuity VM Mobility and Migration High Availability Servers, Network, and Storage

  17. demonstration Contoso Hosting

  18. demonstration Emantra Hosting

  19. website http://www.microsoft.com/hosting/dynamicdatacenter/Home.html

  20. Dynamic Data Center Alliance Interoperable components to build your service: storage, network, security & more Early access to technology and solutions Marketing opportunities, demand generation • Ecosystem • ISV’s • OEM’s • SI’s • VAR’s • Dynamic Data Center Hosting Partners • End Customers • SMB’s • ISV’s • Web Agencies • Enterprises

  21. Who is using it? • 50 Tier-1 Hosters deployed on Hyper-V within 6 months Hyper-V release • 9 Hosters deployed DDC since launch at Hosting Summit

  22. Partners DDC Partners at WPC

  23. A Hosting Partner, MaximumASP’s Customers Say ISV Online Education “Saves us about up to 40% of time in managing various environments. Our customer turnaround time has gone from 3 days to about 30 minutes.” In the current business conditions, this is important for any business. MaximumASP’s offering is a timely service to their customers.“ - Dr. Anthony Piña, Dean of Online StudiesSullivan University - Jonathan Marbutt, Waycool Software

  24. A Word for SI’s, VAR’s, ISV’s, OEM’s …

  25. Why Hosters will care? “The transformation from  dedicated  to managed  hosting is in many ways  inevitable…“ Tier1 Research DYNAMIC DATACENTER is our Solution to address this opportunity!

  26. What Is This For? Test Your Ingenuity

  27. Managed HosterS+S Incubation Centers • Outsourcers • Tier-1 Hoster Hosting Scenarios & DDC Offers

  28. partner Michael Wicander CEO

  29. About Cloudmore • Service Distribution • Indirect sales model • Leading service portfolio • Reseller gets • Customer ownership • High margins • ISV and SP gets • Wide distribution • Service aggregation

  30. Why Microsoft? Microsoft Hyper-V, especially with Windows Server 2008 R2 is technology leader in virtualization This is further enhanced when one takes into account System Center VMM & OM combined with DPM and CM The DDC concept then builds further on this, by taking all these components, a network & deployment architecture incorporating SQL Server, AD, and other products to make the management of a virtualized environment much more flexible DDC also offers PowerShell and web-services, to facilitate automation of common tasks and self-management facilities allowing customers to deploy, management, monitor and even control their backup procedures for their own environment.

  31. Lessons Learned • DDC Toolkit enables you to • Build a solution to fit your customers needs • Address a far wider portion of the addressable IT expense of the customers • To deploy your own Dynamic Data Center • Prepare extensively • Be very tech oriented or partner with a hoster • Engage Silverlight developer to assist

  32. How Microsoft stack up against competition? VMware costs 4x to 6x more than Hyper-V. VMware Tax Leverage your existing platform skill and investment. Support for key MS server apps. System Center supports Host, Guest and App Mgmt. Xen and VMware only supports Host Mgmt Feature Parity for most common scenarios: High availability, & Clustering. Our value prop: it is the platform you know, apps your customers want to run, at the lowest cost

  33. Readiness

  34. Technical Readiness • Engineering resources with an understanding of Windows Server 2008 / Hyper-V and System Center product stack • Technical materials and step-by-step instructions inside the Dynamic Data Center Toolkit. • A minimum of 4 servers for System Center to get started. Number of machines Windows Server 2008 / Hyper-V depends on the number of Virtual Machines being planned. • Silverlight Developer Skills to customize the Control Panel • OBS and Readify available to assist

  35. Business Readiness Shift To Solution Selling. Understand IT Build scale through repeatability in operations Customer is part of your support team now Be a Trusted Advisor to customers Take advantage of the marketing materials in Dynamic Data Center Toolkit and in Web Hosters’ Sales Kit inside the Hosting Deployment Accelerator

  36. Campaigns & Collaterals BDM Deck Engagement Agenda TDM Deck Partner White Paper Customer Evidence Demo Customer Evidence Solution Guidance (HDA) Updated Solution Guidance Case Studies Battle Card Solution Brief

  37. Value Proposition Make IT Resources available on-demand, pay-as-you-go Increase scale of your operations by enabling customer self-provisioning, self-management and self-monitoring of resources in your data centre Save money using Hyper-V and System Center technology Make more money

  38. How to Buy / How to Deploy • Licensing • Service Provider License Agreement (SPLA) • Contact SPLA Reseller • Express Data • Newlease • Guidance from splaaus@microsoft.com • Deployment • That’s what the Dynamic Data Center Toolkit is all about

  39. Call to Action • Download the toolkit from http://www.microsoft.com/hosting and start bringing up cloud, managed services in your labs • Take advantage of Dynamic Data Center Alliance and accelerate time to revenues • Talk to us and meet other partners • Engage your Microsoft contact or account manager • Attend Monthly Software Services Partner Live Meetings • Email philme@microsoft.com to subscribe • Contact splaaus@microsoft.com for Licensing Support

  40. Thank You

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