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True Friends

True Friends. True Friends. Mission, Vision and Values. True Friends Vision. A world where experiences and adventures are open to individuals of all abilities. True Friends Mission.

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True Friends

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  1. True Friends

  2. True Friends • Mission, Vision and Values

  3. True Friends Vision A world where experiences and adventures are open to individuals of all abilities.

  4. True Friends Mission To provide life-changing experiences that enhance independence and self-esteem for children and adults with disabilities.

  5. Values • Customer Focus • Respect • Employees • Perseverance • Stewardship • Results

  6. Name and brand • Oh, the suspense!

  7. Name – What did we want? • Approachable and warm • Distinct experience in the industry • Broad appeal • Impression of connection & strength • Legacy of two long-time providers • Open bridge to the future

  8. Research shows … • True Friends • (Who knew?) • How do we make this come to life? • Build a brand

  9. What is a brand? • It’s more than a logo • It’s bigger than an ad

  10. It’s Everything Customers People Services Locations Company See Hear Think Feel About Our

  11. Our brand … • The promise we make • The experience we deliver • Appeals to the head … and heart • Creates emotional connection • Inspires customers to choose us

  12. This only happens … • When we are consistent • On every level • Phone, mail, email in-person • Every experience • Every time

  13. For customers to love our brand We have to live it

  14. Are you ready to see • Approachable and warm • Distinctive • Broad appeal • Connection & strength • Open to the future

  15. It’s a brand new day

  16. It’s a brand new day

  17. It’s a brand new day

  18. True Friends Can • Can-do attitude • Inside and outside • What other organizations can’t • Offer Vision • Provide Mission • Give work meaning

  19. TrueFriendsCan.org

  20. Rollout plans • Share with audiences in mid-October • Website live Oct. 11 • New emails Oct. 14 • Phone “Hello, this is True Friends” Oct. 15 • Keep location names • Social media launch Oct. 15 • Go full public MEA conf. on Oct. 17 • Media push Oct. 21 and beyond

  21. Metro media plan • Spokespeople • Pitches to local new shows • Watch 4 p.m. on KARE-11 Oct. 22 • Winter Camp feature • Push in spring for summer camp • Summer camp feature

  22. Social media • Facebook, LinkedIn and Twitter • Migrate existing pages into better flow • Will be asking you for help with chatter on our new channels

  23. Events – Development • Talking with donors – ongoing • Talking to service clubs • Lakeside dedication at CF Oct. 13 • Courage North cleanup • All staff alumni gathering • Give to the Max day Nov. 14

  24. Catalogs • Respite • Winter • Summer • Mailing in October

  25. Other items • Business cards • Letterhead & Envelopes • Postcards • Banners – each site • Display banners • Site signs • Vehicles

  26. Camp Visuals • Posters, stories • Added in the short term and long term • What we do and why it matters • Keep sharing those stories …

  27. More good stuff … • At future meetings – don’t miss out

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